Director of Sales

 Job Title: Director of Sales & Marketing  Industry: Security Services (Physical Security, Guard Services, Mobile Patrol, Technology Integration, Traffic Control, Permit Expediting)  Location: Atlanta, GA (On-site/Hybrid as applicable)  Reports To: CEO / COO  Position Overview  The Director of Sales & Marketing is a strategic leadership role responsible for driving strategic revenue growth, expanding overall market presence, and strengthening brand visibility throughout Greater Atlanta and the Southeast. This hands-on, dynamic leader will develop and lead a high-achieving Sales team to grow its customer base, service valued clients and develop new markets for top line growth and expansion. The success of this Sales Leader will incorporate established and proven sales methods, as well as employing sales team performance tracking through a data-centric approach, lead a KPI-driven sales organization, and ensure marketing and sales initiatives are fully aligned with business objectives. Ideal candidates have experience working within an EOS (Entrepreneurial Operating System) framework and are highly proficient in leveraging HubSpot CRM to manage pipelines, track performance, and optimize conversions.  Key Responsibilities  Sales Leadership & Strategy  Develop and execute a realistic, top-line growth 3-year sales strategy targeting commercial, industrial, logistics, residential communities, higher education, and government sectors.  Provide ongoing motivation and professional guidance to all sales team associates with a focus on career growth and achieving or succeeding goals. Fully utilize data-driven metrics from HubSpot CRM to track pipeline activity, conversion rates, sales velocity, and customer lifecycle insights.  Continuously build, coach, mentor and lead a high-performing sales team with clearly defined goals and objectives, scorecards, Rocks, and KPIs (aligned with EOS methodologies).  Identify new growth opportunities in physical security services and ancillary product lines (armed/unarmed guard services, mobile patrols, access control, CCTV monitoring, tech-enabled solutions).  Lead and review all high-level proposal responses, RFP submissions, contract negotiations and preliminary review of contract language.  Marketing & Brand Development  Design and execute marketing campaigns with measurable ROI, utilizing HubSpot for lead scoring, segmentation, automation, and reporting.  Enhance market positioning and overall Brand promotion and expansion through storytelling, digital content, SEO strategies, and brand consistency.  Assist owner in the oversight and development of sales assets, marketing strategies, proposals, case studies, and presentation decks.  Align marketing budget to expand brand visibility through industry trade shows, associations (ASIS, BOMA, IREM, GSX), networking events, and strategic partnerships.  Revenue Management & Forecasting  Own full cycle accountability of revenue forecasting (Monthly, Quarterly, Annually) for all Sales, using data insights and HubSpot-driven analytics to assess deal flow, sales cycles, and win-loss trends.  Collaborate with finance on pricing strategies and margin optimization.  Provide executive leadership with timely performance dashboards, market intelligence, and growth recommendations.  Operational Alignment & Cross-Functional Collaboration  This individual must be a strong problem solver Partner with operations to ensure service capabilities align with sales commitments and client expectations.  Collaborate semi-annually with CEO/COO on short- and long-term potential incentive reviews. Work with recruitment and HR to ensure capacity planning supports projected growth.  Function within an EOS-driven structure, actively participating in L10 meetings, owning Rocks, and aligning with the company's Vision/Traction Organizer (VTO).  Qualifications & Experience  Required:  Bachelor's degree in business, Marketing, Sales, or a related field (or equivalent experience).  7+ years of leadership experience in sales and/or marketing, preferably in security services, facility management, staffing, or other B2B contract-based services.  Proven track record of revenue growth through KPI-driven strategies.  Extensive experience using HubSpot CRM for forecasting, pipeline management, reporting, automation, and accountability tracking.  Experience closing RFP-driven and enterprise-level contracts with measurable outcomes.  Preferred:  Experience working within an EOS / Traction operating model (scorecards, L10s, Rocks, VTO alignment).  Familiarity with industry certifications or associations (ASIS, CPP, PSP, GSX).  Experience with data analytics tools (e.g., Power BI, Tableau) is a plus.  Key Competencies  HubSpot-Centric Sales Leadership – Skilled in maximizing CRM effectiveness  Data-Driven Strategy Execution – Uses metrics to fuel decision-making  Team Accountability & Performance Discipline – Builds and leads with transparency  Strategic Growth Orientation – Identifies scalable revenue opportunities  High-Level Communication & Negotiation – Strong executive presence  EOS-Minded Leadership – Operates well in structured operating systems  Compensation & Benefits  Competitive base salary + performance-based incentives/commission  Executive-level bonus structure  Health, dental, and vision insurance  Company vehicle Professional development and leadership opportunities within an EOS-driven culture  Applicants will be subject to background check and drug testing.