Sales Director

ABOUT FLOURNOY HEALTH SYSTEMS:

Flournoy Health Systems (FHS) specializes in healthcare management, supporting organizations that deliver services for seniors, chronically ill patients, and individuals requiring home and hospice care. We are committed to high standards of excellence, compassion, and compliance in all our services. FHS encompasses multiple subsidiaries, including but not limited to Primecare Home Care Services (GA and IN), Primecare Hospice, Primecare ABA Therapy, Justcares Home Care, Wellness Track 360, and Primecare Real Estate.

OUR CORE VALUES:

Compassionate Care: We are dedicated to delivering care with empathy, understanding, and respect. Our commitment to compassionate care ensures that every individual receives the attention and support they deserve, enhancing their well-being and dignity.

Accessibility & Equity: We believe in making healthcare accessible to everyone, regardless of their background or circumstances. We strive to eliminate barriers to care and provide equitable care that meets the diverse needs of the communities we serve.

Innovation & Excellence: We strive to stay at the forefront of healthcare by embracing new ideas and approaches. Our pursuit of excellence ensures that we consistently provide the best possible care and continuously improve our services.

Integrity & Accountability: We operate with honesty, transparency, and a deep sense of responsibility. Our commitment to integrity and accountability ensures that we always act in the best interests of our clients, our team, and our communities.

Collaboration & Community: We understand that our strength lies in working together. Through collaboration with our partners and engagement with the communities we serve, we build strong, supportive networks that uplift everyone involved.

Position Summary

The Sales Director will serve as the senior leader driving revenue growth and business development across Flournoy Health Systems. This individual will report directly to the CEO and oversee the Sales Director of Primecare Home Care, the Business Development Director, and provide support to the Sales Team members across all subsidiaries.

The Sales Director is responsible for building and executing strategic sales initiatives, ensuring pipeline growth, accurate forecasting, and sales team development while fostering a culture of collaboration, accountability, and customer success.

The Sales Director will not only drive revenue for Flournoy Health Systems but will also serve as the architect of a scalable sales infrastructure. This leader will build a system of processes, playbooks, and metrics that can be replicated across subsidiaries and future acquisitions, laying the foundation for long-term, sustainable growth across the enterprise.

Success will be measured on revenue attainment, process development, sales pipeline performance, team development, referral partnerships.

Responsibilities

Strategic Sales Leadership

Develop and implement a multi-year sales strategy aligned with FHS's mission, vision, and growth roadmap.

Translate corporate growth objectives into actionable sales targets for subsidiaries and service lines.

Manage, coach, and hold accountable the Sales Director of PCHC and the Business Development Director.

Collaborate closely with the CEO, Operations, and Marketing to ensure unified go-to-market strategies.

Translate enterprise-wide growth objectives into structured sales strategies for each subsidiary, ensuring alignment with long-term CEO-level growth goals.

Collaborate with M&A teams during acquisition processes to assess sales structures, integrate pipelines, and train new sales staff into the FHS sales system.

Business Development & Revenue Growth

Drive new client acquisition and expand referral partnerships across FHS subsidiaries.

Build and manage sales pipelines through effective CRM, ensuring activity tracking and accurate forecasting.

Identify and prioritize high-impact market opportunities, including rural and hard-to-fill geographies.

Negotiate and close high-value contracts and agreements to meet or exceed revenue goals.

Sales & Marketing Alignment

Partner with Sales teams across subsidiaries to align campaigns with sales objectives.

Strengthen FHS brand positioning through coordinated digital, referral, and community engagement strategies.

Provide regular reporting on sales performance, conversion rates, and ROI of campaigns.

Identify emerging growth opportunities (service lines, geographic markets, partnerships) and build business cases for expansion.

Conduct post-mortems and ROI analyses on campaigns and market entry strategies to refine the system.

Design and implement repeatable sales playbooks and processes that can be adapted across subsidiaries and future acquisitions.

Develop standardized sales KPIs, dashboards, and reporting frameworks for organization-wide adoption.

Team Leadership & Development

Hire, train, and mentor high-performing sales and business development professionals.

Lead weekly pipeline reviews, performance check-ins, and market strategy sessions.

Foster a culture of collaboration, integrity, and accountability across the sales function.

Support leadership development and succession planning within the sales organization.

Market & Competitor Analysis

Continuously monitor industry, payer, and regulatory trends to identify opportunities and risks.

Deliver insights into consumer demand, referral behaviors, and competitor strategies.

Adjust sales approaches in alignment with FHS's Lena Care Standards and market shifts.

Qualifications

Bachelor's degree in Business, Marketing, or Healthcare Administration (MBA preferred).

7+ years of progressive sales leadership experience, ideally in healthcare or multi-entity organizations.

Proven track record of leading high-performing teams to exceed revenue and growth targets.

Strong expertise in CRM systems, sales forecasting, and pipeline management.

Excellent communication, negotiation, and presentation skills with executive presence.

Ability to collaborate cross-functionally and align sales strategy with organizational goals.

Willingness to travel up to 25% of the time.

Key Competencies & Leadership Qualities

Ability to anticipate trends and build systems for long-term sales growth.

Willing to coach, mentor, and participate actively in key client engagements.

Uses analytics and KPIs to drive accountability and decision-making.

Identifies new opportunities while ensuring compliance and service excellence.

Aligns sales with marketing, operations, and leadership to deliver unified impact.