Sales Director

Location: Atlanta, GA (On-site, multi-location leadership) Reports To: VP of Operations ABOUT THE COMPANY We are conducting a confidential executive search on behalf of a fast-growing, privately held company in the home improvement retail and e-commerce sector. Founded more than a decade ago, the company has grown from a regional retailer into a factory-direct business model with multiple retail locations and a rapidly expanding eCommerce presence. As the company continues to scale, we’re seeking a Sales Director to build, lead, and optimize a multi-channel sales organization. ABOUT YOU Independent. Growth-minded. Future-focused. You don’t wait for permission—you set direction, put points on the board, and bring people with you. You run toward change, keep the gas down, and sweat the numbers that matter. “Enough” isn’t in your vocabulary. Drives revenue and margin, not activity for activity’s sake Builds A-teams: hires, coaches, and exits with clarity and speed Operates at altitude (strategy) and at ground level (KPIs) Moves fast, adapts faster, and keeps standards high THE OPPORTUNITY: SALES DIRECTOR This is a high-impact leadership role responsible for driving revenue growth, improving conversion, and developing a performance-driven culture across retail, online, and contractor sales. The Sales Director is a strategic and hands‑on leader who thrives in growth environments. Reporting to the VP of Operations, this role owns the full sales ecosystem—from strategy to execution—and ensures alignment across people, process, and performance. This leader combines sharp commercial instincts with operational discipline, building a best‑in‑class sales organization that scales efficiently while protecting margin and customer experience. KEY RESPONSIBILITIES Revenue Strategy & Execution: Build and own the sales strategy across retail, e‑commerce, and contractor channels. Set targets, pricing frameworks, and growth priorities. Sales Organization Design: Define the structure of inside, outside, and showroom sales teams. Recruit top talent, design incentive programs, and foster a culture of accountability and success. Pipeline & Forecasting: Establish consistent pipeline management and forecasting rhythms; enforce weekly scorecards and reporting accuracy. Channel Optimization: Lift conversion across store, phone, and web channels by improving process flow, speed‑to‑lead, and cross‑department collaboration. Customer Retention & Lifetime Value: Strengthen loyalty and repeat business through contractor programs, upsell initiatives, and tailored customer strategies. Sales Operations: Standardize processes, playbooks, and CRM usage to ensure clear communication, strong follow‑up, and efficient execution. E‑Commerce & Digital Growth: Partner with Marketing and IT to enhance online performance metrics including traffic quality, quote rate, and conversion. Margin & Mix Management: Drive disciplined pricing and promotion decisions to maximize gross margin and product mix efficiency. Sales Enablement: Equip teams with tools, training, and messaging that reinforce brand value and support consistent performance. Cross‑Functional Partnership: Collaborate with Operations, Supply Chain, and Fulfillment to ensure product availability, customer satisfaction, and aligned execution. 90‑DAY OUTCOMES Assess current team structure, pipeline, and market coverage; identify first talent and org design changes. Implement weekly sales operating rhythm (pipeline, forecast, and performance scorecards). Deliver version 1 of the sales playbook outlining lead handling, quoting, and close processes. Finalize fiscal‑year sales targets and compensation plans aligned to revenue, margin, and LTV goals. Improve conversion in two priority stores and online by tightening follow‑up and lead response times. SUCCESS METRICS Revenue Growth: +X% topline growth (run‑rate and comp‑store). Margin Improvement: Gross margin % and dollars; reduced markdown leakage. Conversion & Pipeline Health: Improved close rates, forecast accuracy within ±10%. Customer Metrics: Increased average order value, repeat purchase rate, and contractor loyalty. People Metrics: Quota attainment, faster ramp times, and improved retention of top performers. QUALIFICATIONS 5+ years of progressive, high-volume sales experience in a multi-channel or product-driven environment (retail, ecommerce, or distribution). 2+ years of leadership experience managing teams across multiple locations or channels. Proven success driving measurable growth in revenue, margin, and conversion. Strong operational acumen and ability to manage complex, fast-moving environments. Proficiency in CRM and sales enablement platforms (Shopify, Monday.com, RingCentral, or similar). Excellent communication, coaching, and performance management skills. Strategic thinker who moves fast, adapts quickly, and keeps standards high. COMPENSATION & BENEFITS Performance-based bonus plan Comprehensive benefits package including 401(k) with company match High-autonomy, growth-oriented culture built for people who want to build, lead, and win CULTURE SNAPSHOT Family‑Owned, People‑Focused – A close-knit, growth minded culture that values relationships as much as results. Core Values in Action – Professionalism, Teamwork, Integrity, Respect, Excellence. Customer‑Centered – Guided by the promise: “Opening the door to endless possibilities.” Growth‑Oriented & Innovative – A company committed to building systems, embracing e-commerce, and scaling nationally. Seniority level Director Employment type Full-time Job function Sales and Business Development Industries Staffing and Recruiting #J-18808-Ljbffr