Digital Marketing Manager

2 weeks ago

Atlanta, United States Compass One Healthcare Full time

Compass One Healthcare is seeking a visionary Digital Marketing Manager to spearhead our journey into the digital realm. Picture this: You, at the helm of our dynamic team, crafting and implementing cutting-edge strategies to elevate our brand to new heights.


As the Digital Marketing Manager, you'll be the architect of our long-term digital marketing campaigns and the mastermind behind our short-term advertising tactics. Your mission? To enhance brand awareness, drive traffic to our digital doorstep, and ignite a frenzy of sales leads. With your strategic prowess, you'll develop and execute a digital marketing strategy that will captivate audiences and leave our competitors in awe.


Objectives of this role

  • Develop, implement and oversee long-term digital marketing campaigns and short-term advertising tactics through digital platforms
  • Enhance brand awareness, drive traffic to Compass One Healthcare’s website and generate sales leads
  • Establish and execute a digital marketing strategy to distribute content
  • Work with a team of marketers and other stakeholders to maintain Compass One’s digital presence
  • Maintain consistent brand messaging across all platforms
  • Lead Compass One’s social media strategy


Responsibilities

  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Support launch of brand refresh and website redesign.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Create and manage content strategy for Compass One’s social media, emails, and other forms of digital communication
  • Manage Compass One’s social media strategy
  • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
  • Collaborate with the marketing team to brainstorm new and innovative growth strategies
  • Develop and monitor campaign budgets


Skills and qualifications

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Understanding of website analytics tools, such as Google Analytics
  • Social media savvy, with a passion for lightweight content creation and staying on top of trends
  • Strong sense of creativity, imagination, and innovation
  • Excellent interpersonal skills, with the ability to collaborate with other marketing teams
  • In-depth knowledge of various social media platforms and best practices
  • Ability to analyze consumer metrics, reports, and trends
  • Strong project management and managerial skills
  • Marketing automation experience required, Hubspot experience preferred
  • Experience in B2B and healthcare marketing preferred

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