Senior Director of Marketing

2 months ago

Grand Rapids, United States CAVALLO Full time

Senior Director of Marketing


Cavallo’s Senior Director of Marketing will oversee the development and execution of a strategic marketing strategy focused on growth and brand awareness to ultimately deliver demand creation and capture. This role requires a visionary leader with a proven track record in marketing, team leadership, and cross-functional collaboration.


A typical day for the Senior Director of Marketing would include:


  • Developing, leading and managing the Cavallo Marketing strategy;
  • Growing Cavallo’s demand generation programs to deliver and exceed pipeline contribution goals;
  • Managing brand identity and increasing brand awareness in Cavallo’s target markets;
  • Planning/coordinating/managing tradeshows, conferences, and Cavallo’s annual customer event;
  • Partnering cross functionally with other departments to ensure marketing campaigns and initiatives are aligned with company goals;
  • Analyzing marketing data and reporting patterns/making recommendations to executive team;
  • Overseeing advertising and social media strategies;
  • Work closely with the SVP of Sales & Marketing to develop and manage the global marketing budget, ensuring maximum ROI;
  • Develop and analyze key performance metrics to assess the effectiveness of marketing efforts, tactics, and programs;
  • Partner with external agency and vendors to marketing campaigns and initiatives;
  • Conduct market research and analysis to identify trends and insights that inform the marketing strategy.


This may be the job for you if:


  • Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.
  • Early stage high-growth SaaS experience a must.
  • Bachelor's degree in marketing, business administration, or a related field.
  • Demonstrated success in developing and executing comprehensive marketing, demand generation, digital marketing, and content marketing strategies.
  • Excellent leadership and management skills, with the ability to inspire and motivate a team.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Excellent communication skills, with the ability to communicate complex concepts in a clear and concise manner.
  • Experience in marketing automation and CRM tools, specifically Hubspot and Salesforce.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Bonus points for demonstrated expertise or certifications in digital marketing, event marketing, demand generation, or MBA.
  • Promote, maintain and enhance our cultural values of humility, passion, inclusion, and leadership.
  • Strong passion for learning about our products and markets through in-house and external training.
  • Experience in high-growth SaaS companies.


Why should you apply?


  • Become a member of a #PeopleFirst organization that believes in instilling excellence in the people who make up our team;
  • Grow brand awareness for a fast growing software development company;
  • Work with collaborative colleagues who seek out and value each other’s input and feedback;
  • Strong leadership who believe in creating enormous and measurable value for our Customers.


Key Benefits:


  • Competitive Salary Package
  • Medical, Dental, Vision, Life and STD Insurance
  • 4% 401(k) Employer Match
  • Generous PTO and Work/Life Synergy
  • Learning and Career Development Opportunities


About Cavallo


Cavallo is one of West Michigan’s largest, fastest-growing software companies. We’re seeking the self-motivated, the hard-working, the problem solvers, and the dedicated to join our team of experts. We're focused on helping businesses grow, expand, or reshape how they do things by approaching each and every problem with energy, creativity, and confidence. Ingenuity, adaptation, and evolution are at the core for us at Cavallo.


Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, customizations, expertise, and support. Our enterprise software platform seamlessly integrates into ERP systems to allow organizations across the globe to detect and fix profitability issues at scale. Cavallo has been in the business of helping product-centric brands and distributors increase productivity and efficiency since 2003.


At Cavallo, we're always looking for talented individuals to join our team of professionals. We believe our success is built on the abilities of our employees, and we strive to create a challenging and rewarding environment where all individuals are respected and encouraged to grow. Reach out to us today

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