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Construction Equipment Product Manager
3 months ago
Primary Responsibilities:
- Serve as a Hyundai product expert on Hyundai CE compact product (mini/compact excavator, skid steer loader and compact track loader) features, functions, benefits.
- Assist dealer personnel and Hyundai sales staff with sales-related technical product information while actively soliciting feedback on product performance, market demand, and customer preferences.
- Assist Product Sales Trainer and Product Marketing Manager with curriculum development for product training, sales resource tools and other sales and product related materials.
- Verify and proofread technical specifications, brochures, and other marketing resources for accuracy and improved content.
- Must have a strong attention to detail and the ability work with people across departments and with counterparts in Korea to gather information.
- This position will be expected to travel to dealers around North America (US and Canada) to provide sales-oriented product training, visit dealers and customers and assist with trade shows. Travel will vary based on necessity, but less than 40% travel should be expected at times.
Additional Responsibilities:
- Assist Product Sales Trainer with updates to product sales training and marketing support materials for all current Hyundai CE products, especially compact products and attachments.
- Assist with product demonstrations and sales training at the Product Center in Carnesville, GA and throughout the North American Hyundai dealer network.
- Monitor competitive product activity and create competitive comparisons for CE compact products.
- Collect Voice of the Customer (VOC) feedback and report customer requirements to HCE Korea Global Product Marketing teams.
- Travel as needed to Korea to attend product development meetings, when scheduled.
- Provide expertise to dealer sales staff and HCE-NA District Sales Manager’s via phone, email or though field visits, as needed, to assist with sales efforts.
- Work with HCE Korea and other HCE divisions to coordinate and conduct product comparison testing on new products prior to launch or after. Responsible for analyzing data and converting it to sales benefits and advantages for use in marketing communications and sales training.
- Assist marketing department with literature editing and sales material development.
- Assist with other marketing initiatives and events such as trade shows as needed.
- Assist with product walk around videos for training and social media.
Other duties:
Other duties and functions appropriate to the position as assigned by the manager from time to time.
Requirements:
Must possess critical thinking skills and have the ability to adjust and multi-task.
Must be a good presenter and should be comfortable speaking in front of medium to large audiences. One to three years of experience in product marketing/management or product training, preferably for wheel loader or dozer or articulated dump truck of the construction equipment industry is preferred.
3-5 years of experience in sales or product technical training is preferred but not required.
Proficient with Microsoft Office Programs especially Power Point and Excel (including pivot table creation).
Some experience with graphics programs like Adobe Photoshop or InDesign are preferred but not required.
Must have good understanding (technical) of compact (and/or heavy) equipment technologies.
Additional construction or agriculture equipment experience is a plus.
Work Environment:
The work environment is a non-smoking office environment. No heavy lifting required. Mostly sitting with computer and phone usage. Accommodations can be made for handicapped employee.
