(Senior) Brand Manager

2 months ago

Los Angeles, United States Halara Full time

About Halara

Halara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.

What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.


Join Our Global Branding Family

Picture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters – that’s us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.


Job Overview

We are seeking a dynamic and creative Brand Manager to join our team. The successful candidate will be responsible for developing and executing strategic branding and marketing initiatives, working closely with cross-functional teams to ensure that our brand is consistent across all touchpoints.


Responsibilities

- Align the company around the brand’s marketing direction, choices and strategies, assist Global Brand President to translate brand elements into plans and go-to-market strategies

- Work closely with cross-functional teams to ensure brand consistency across all touch points, including social media(e.g. Instagram, Tiktok), PR, online and offline compaigns.

- Develop media relations strategy, leverage PR and communications partners to cultivate deeper relationships within business and industry media, seeking high-level placements in print, broadcast and online media as well as partnerships with VIP influencers and celebrities

- Conceptualize novel product and brand marketing campaigns, from small, single-channel concepts to larger omni-channel brand moments

- Manage budgets and a team of social media managers, content creators, copywriters, and PR coordinators, oversea day to day operations, creating engaging marketing assets and content

- Work with Global Brand President and Creative Director to ensure brand consistency across photo, video and digital assets from Creative teams

- Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

- Partner with regional brand managers to bring the brand vision to life across the globe


Qualifications

- BA/MA degree in Marketing, Advertising, Communications or a related discipline from prestigious institutions

- 6 + years solid brand management and marketing experience

- Excellent communication and project management skills

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- The ability to work collaboratively with cross-functional teams

- Attention to detail with a strong sense of ownership and accountability

- Understanding of brand voice, guidelines, and reputation management in the social media sphere

- Capacity to navigate a fast-paced and dynamic social media landscape.

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