Director of Member Marketing, Member Engagement

6 days ago


Boston, United States Zelis Full time

Zelis is seeking to hire a Director of Member Marketing, Member Engagement who will play a pivotal role in scaling our member marketing strategy and operations. This role will be responsible for driving product awareness, utilization and revenue expansion via omni-channel communications delivered through our clients and direct to members, including print mailers, email and SMS/text campaigns. This leader must be capable of driving real operating change amidst complexity and ambiguity, and pivots easily between vision setting, strategic definition, analytical problem solving, and operational execution. This role requires a customer-oriented, results-focused action mindset, and is capable of partnering seamlessly with cross-functional stakeholders across product management, sales, client management, and data/analytics. This leader is excited by the idea of quickly scaling a growing and transformative part of the business while setting the culture and tone of a high-performing team.Location:Preferred location in Boston, MA or Morristown, NJ, in office requirement a minimum of twice monthly, plus some additional travel required quarterly.Key Responsibilities:Lead, develop and grow the Member Marketing team by setting the vision, strategy, and prioritizing Objectives & Key Results (OKRs): hiring, training, and developing a high-performing teamDrive member marketing and content strategy across the member journey, including both general awareness and re-engagement campaigns, ensuring design, imagery, and copy is best-in-class to drive member behavior change in pursuit of product utilization, in close partnership with ProductDefine omni-channel personalization strategy and data-driven execution approach to prioritize reaching each member at the right time and in the most effective manner and tone per every communication sent (e.g., print/direct mail, email, SMS/text)Build inventory of high-performing collateral themes and explore opportunities to offer paid engagement packages to drive revenue expansionLead operations of campaign execution and collateral management, including customization methods, project management of client requests/projects, while identifying opportunities for process optimization, including automation and globalizationBring technical expertise to our member marketing tech stack, ensuring the right mix of tools are maintained, taking advantage of AI and new technologyLead market research across members, employer groups, and health plans to understand healthcare industry trends, consumer and client behavior dynamics and inform refinement of member marketing strategy and tacticsDefine key performance metrics, set measurable performance goals, and track progress regularly and openly with team and cross-functional leaders to ensure resultsManage an analytical resource to produce regular insights and trends based on regular review of dashboards and other available data to inform go-forward member marketing strategyReact quickly to customer and member escalations for satisfactory resolution and create systems to anticipate and get ahead of future concernsIn partnership with Product Management, advise the broader organization on how data should be architected in support of the member engagement marketing experience as an extension of the product journeyManage compliance and security requirements in collaboration with internal stakeholdersAssess current member marketing and communication channels and materials to determine effectiveness. Ensure we are meeting and exceeding client SLAs on engagementAssess current and ongoing state of the Member Marketing organization and determine future state needs to optimize performance of member marketing, collateral and productPartner with Product Management & Data stakeholders to define strategy and frameworks for engagement and execute against product, program, and member marketing strategy opportunities, including personalization techniques/data models, and drive consistency across product roadmap and marketing initiatives, as well as what members are exposed to in both the product and marketing communications they receiveCollaborate closely with Client Management and Performance Managers to articulate value proposition and strategy of member marketing to health plans and employer groups, define best practices for how health plans and employer groups engage members, and support client member marketing-related requestsPartner with Business Intelligence/Analytics leaders to tailor PowerBI dashboards in alignment with key performance metric definitions, enabling real-time tracking, and collaborate on ad hoc analytical research initiatives to surface insights and inform member marketing strategyMaintain deep knowledge of the healthcare and consumer marketing industry, clients and market. Stay current with innovation and cutting-edge techniques related to engagement and healthcare consumer marketing strategiesBuild a constructive, inclusive, collaborative and high performing organizational culture within the team and with our cross-functional partners, keeping the client and member at the center of everything we doPresent key Member Engagement Marketing initiatives to various audiences including Senior LeadershipProfessional Experience & Skills:12+ years of Consumer Marketing experience, 5+ years in the Healthcare industryWorking knowledge of relevant member communications regulations and guidelines, including ACA and Medicare plan participantsGlobal work experience required, demonstrated ability to define global processes and support cultural differenceSuperb communication and interpersonal skills – high emotional intelligence, humility and low egoAnalytical, test and learn approachA true love for the customer and their needsDemonstrated ability to collaborate and communicate cross functionally to drive program resultsDemonstrated ability to manage competing priorities in a fast-moving environmentStrong project management and time management skills.Keen attention to detailA track record of developing, leading and mentoring high achieving talent in a fast paced, demanding and high transaction volume environment with an emphasis on accuracy and timeliness; ability to multitask and work under tight deadlinesAttention to detail and has a bias for action. Highest standards of accuracy and precision; highly organizedIs a self-directed, self-starter, who is proactive, and can appropriately reorganize priorities in a dynamic, fast paced and changing environmentAn individual with the utmost professional and personal integrityAbility to actively solicit the support and involvement of appropriate individuals from different parts of the organization when addressing issues that affect themCan interpret and use data to make well-founded business decisions, but also be comfortable and confident making decisions about abstract topics or in the absence of dataTeam player, effective communicator, persuasive and professional demeanorCommunication skills – effective verbal, written and oral communicationsExpert in data utilization, analysis and visualization in story-telling and motivate team members and leaders to action based on diagnosticsDemonstrates a deep understanding of how marketing communications impact business and client outcomesEducation:Bachelor’s degree (B. A./ B. S.) from four-year college or university (required); Master’s degree (preferred)Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in ac­­­­­­­­­­­­­­cordance with Company policies. Disclaimer:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside their normal responsibilities from time to time as needed. EEO Statement:We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.Commitment to Diversity, Equity, Inclusion, and Belonging At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.Equal Employment Opportunity  Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.  Accessibility SupportWe are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.  SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you’re contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.SummaryLocation: US MA Boston; US MO St. Louis; US FL St. Petersburg; US NJ Morristown; US MA Remote; US FL Remote; US MO Remote; US NJ RemoteType: Full time



  • Boston, United States Zelis Healthcare, LLC Full time

    Zelis is seeking to hire a Director of Member Marketing, Member Engagement who will play a pivotal role in scaling our member marketing strategy and operations. This role will be responsible for driving product awareness, utilization and revenue expansion via omni-channel communications delivered through our clients and direct to members, including print...


  • Boston, United States Zelis Full time

    Zelis is seeking to hire a Director of Member Marketing, Member Engagement who will play a pivotal role in scaling our member marketing strategy and operations. This role will be responsible for driving product awareness, utilization and revenue expansion via omni-channel communications delivered through our clients and direct to members, including print...

  • Engagement Director

    1 week ago


    Boston, United States Staffworthy Full time

    About the job Engagement Director POSITION SUMMARY The Engagement Directorstrategically and tactically owns an engagement from start to finish. This position is the most senior resource who is fully allocated to a particular client assignment. This individual is responsible for managing the client relationship and serving as both inspiration and the...

  • Marketing Director

    2 weeks ago


    Boston, Massachusetts, United States Sprout Labs, Inc Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our growth strategy at Sprout Labs, Inc. As a key member of our team, you will be responsible for developing and executing innovative marketing campaigns that drive user acquisition, engagement, and revenue.Estimated Salary: $120,000 - $180,000 per year, depending on...


  • Boston, United States Mobile Marketing Association Full time

    Job Summary Reporting to the Chief Marketing & Communications Officer, the Director, Digital Marketing helps to lead the vision and overall strategy for the digital experience of our stakeholders --including students, alumni and the business community. This includes continual review of information architecture and technology to ensure a dynamic and...


  • Boston, United States Northeastern University Full time

    Senior Director, Digital EngagementAbout the OpportunityThis job description is intended to describe the general nature and level of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.JOB SUMMARYSenior Director,...

  • Marketing Director

    2 weeks ago


    Boston, United States Vanderweil Engineers Full time

    About UsVanderweil Engineers is a top ranked national full-service engineering firm specializing in MEP/FP, Power and Technology design services across multiple sectors including Science & Technology, Mission Critical, Academic, Healthcare and Commercial. With a staff of 450+ located across nine offices, we are proud to be entering our 75th year in business...

  • Marketing Director

    2 weeks ago


    Boston, United States Vanderweil Engineers Full time

    About UsVanderweil Engineers is a top ranked national full-service engineering firm specializing in MEP/FP, Power and Technology design services across multiple sectors including Science & Technology, Mission Critical, Academic, Healthcare and Commercial. With a staff of 450+ located across nine offices, we are proud to be entering our 75th year in business...


  • Boston, Massachusetts, United States Sama Full time

    Unlock Employee Potential with SamaWe're a pioneering force in employee engagement, driven by our mission to democratize professional coaching. Our cutting-edge platform empowers companies to unlock their employees' full potential, fostering a culture of growth and development.About the Role:We're seeking a seasoned professional to join our team as a...


  • Boston, United States Naveris, Inc Full time

    About UsWould you like to be part of a fast-growing team that believes no one should have to succumb to HPV-driven cancers? Naveris, a biotech startup based near Boston, MA, is looking for a Director of Market Access team member to help us develop our next great product for patients at risk of developing viral cancers. Our flagship test, NavDx, is a...


  • Boston, Massachusetts, United States Grassroots International Full time

    We are seeking a highly skilled and experienced Director of Development and Donor Engagement to join our team at Grassroots International. This is an exciting opportunity for a passionate and dedicated individual to play a key role in shaping the future of our organization.About UsGrassroots International connects people in the US with global movements that...

  • Marketing Director

    5 days ago


    Boston, United States ReSupply Full time

    Position & Company Overview:Resupply is looking for a dynamic, well-rounded marketing leader to join us on our journey to reinvent and forever change the supply-chain of charitable contributions within the U.S. We are seeking someone who will be passionate about our mission and partnerships as we turn household goods into emergency relief for those in need....

  • Marketing Director

    5 days ago


    Boston, United States ReSupply Full time

    Position & Company Overview:Resupply is looking for a dynamic, well-rounded marketing leader to join us on our journey to reinvent and forever change the supply-chain of charitable contributions within the U.S. We are seeking someone who will be passionate about our mission and partnerships as we turn household goods into emergency relief for those in need....


  • Boston, United States suffolk_university Full time

    Suffolk University invites qualified candidates to apply for our Assistant/Associate Director, Alumni Engagement and Annual Giving opening. The Assistant/Associate Director of Alumni Relations is responsible for developing, marketing, implementing, and evaluating events, outreach, and programs designed to engage Suffolk’s 80,000 alumni across their entire...


  • Boston, United States Plymouth Rock Assurance Full time

    The Director of Marketing Communications will oversee the development and implementation of strategic marketing and communication initiatives to drive customer and partner engagement, enhance brand visibility and support business objectives. This leadership role requires a visionary thinker with a broad range of knowledge and experience across the marketing...


  • Boston, United States Judi by AG Mednet Full time

    All Jobs > Director of Client EngagementFully Remote • Boston • Business DevelopmentWe seek a high-energy, driven individual with a highly successful track record of technology solution sales in the life sciences market, with specific experience in clinical development. This role will be accountable for securing bookings with new study sponsors and CROs...


  • Boston, Massachusetts, United States Talon GmbH Full time

    We are seeking a highly skilled Strategic Customer Marketing Director to lead our customer marketing efforts at Talon GmbH.This is a unique opportunity to spearhead a new sub-function focused on retaining and growing our customer base. As a key member of our team, you will be responsible for developing and executing strategies to increase customer retention...


  • Boston, Massachusetts, United States Wainwright Talent Partners Full time

    Job OverviewWe are seeking an experienced Marketing Strategy Director to lead our marketing efforts and drive business growth. The successful candidate will have a strong understanding of the New England commercial construction market and proven experience in developing and executing comprehensive marketing strategies.As a key member of our team, you will be...


  • Boston, United States Lifelancer Full time

    Job Title: Director of Client Engagement Job Location: Boston, MA, USA Job Location Type: Remote Job Contract Type: Full-time Job Seniority Level: Mid-Senior level Description We seek a high-energy, driven individual with a highly successful track record of technology solution sales in the life sciences market, with specific experience in clinical...


  • Boston, Massachusetts, United States CTP Full time

    We are CTP, a creative communications agency dedicated to delivering high-quality marketing services to our clients. We are seeking a Director of Marketing Innovation to join our team and help us drive growth and innovation in our Higher Education practice.The ideal candidate will have over 10 years of experience in Higher Education marketing and/or...