Marketing Manager

3 weeks ago

Grand Rapids, United States Steelcase Full time


General Information

Country: USA



State: Michigan



City: Grand Rapids



Office Location: PO Box 1967 - - - - -



Date posted: 02-Dec-2024



Business Function: Marketing



Position Type: Full-Time/Regular



Description

We are hiring a Customer Vertical Marketing Manager for Steelcase‘s Healthcare vertical market. This highly skilled and motivated individual will lead a team of marketers to be the go-to experts regarding trends, challenges, and opportunities in serving clients in the Healthcare vertical market.
Who You Are:
  • A strategic thinker with a deep understanding and passion for the healthcare industry.
  • You have experience serving clients in the healthcare sector or working within a healthcare organization.
  • A creative problem-solver that leverages the Critical Thinking Model to approach challenges and opportunities.
  • A proven track record driving successful marketing strategies, plans, and tactics.
  • Excellent communicator with advanced story-telling abilities to drive outcomes and influence others on complex ideas and information.
  • Strong desire to make an impact through your contributions to the team and you are a collaborative leader who can inspire and develop a team while working collaboratively with cross-functional teams.
Minimum Qualifications:
  • Bachelor‘s Degree and experience in Marketing, Sales or Health Related Field
  • Advanced analytical, communication, and interpersonal skills
  • Demonstrated ability to lead effectively in a cross-functional team environment
  • Advanced proficiency in market research, trend analysis, financial analysis, and strategic planning
  • Ability to learn Steelcase‘s go-to-market strategies and strong linkages to Sales, Marketing and Channel Development functions with a solid understanding of the sales process
Desired Skills and Experience:
  • Graduate degree (MBA) preferred or equivalent working experience
  • 5+ years in or supporting the healthcare industry
  • Prior formal leadership experience
What You Will Be Doing:
  • You will seek out expertise from industry experts, customers, key stakeholders, and data to develop insights and perspectives that provide Steelcase the clarity needed to play to win.
  • You will use that clarity to educate, advocate, and lead in a way that gives our Healthcare customers and stakeholders a voice within Steelcase.
  • Creating the marketing strategy, plans, and actions to achieve strategic growth and profitability targets for this vertical market.
  • Inform and provide input to the overall vertical market go-to-market strategy and processes.
  • Leverage your expertise and thought leadership to support the sales process and drive profitable growth.
  • Develop and maintain a robust network of industry professionals and stakeholders and conduct market research to become the go-to expert in the healthcare vertical market.
  • Identify trends, customer needs, and competitive intelligence to develop insights that meet client and stakeholder needs and achieve the company‘s goals and objectives.
  • Use market-centric insights to set the visionary direction and inform strategic decision-making for the healthcare vertical marketing team.
  • Use insights from understanding the healthcare vertical market and the company‘s goals and objectives to develop and implement comprehensive customer-centric marketing strategies tailored to the healthcare customer vertical market.
  • Use insights from understanding the vertical market to inform product roadmap recommendations, go-to market process improvements, and collaborate closely to maintain and enhance the company‘s brand image within the healthcare industry.
  • Plan, manage, and measure the performance of marketing campaigns that promote our solutions to key stakeholders. Develop compelling marketing content that effectively communicate the benefits of partnering with Steelcase.
  • Partner with sales teams to develop and implement strategies that drive business growth. You will support the sales teams with tools, resources, and insights that effectively support the sales process.
  • Lead, mentor, and develop a team of marketing professionals to foster a collaborative and higher-performing work environment.
Wellbeing Means so Much More than Benefits, you may be interested in:
  • Nurse and massage therapist onsite for employees
  • Cell phone stipend monthly
  • Employee assistance program, providing free counseling, financial resilience, and legal guidance
Who We Are: Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us: At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
What Matters to Us: More than qualifications, we‘re looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we‘re always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at .
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.
Steelcase is a MVAA- Silver Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran‘s possess. We encourage all Veterans and Veteran Spouses to apply.
Please see our Working at Steelcase Document for more detailed benefits and compensation information.
If you‘re interested in Steelcase, but this isn‘t the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.

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