Digital Marketing Operations Manager

3 days ago


Grand Rapids, Michigan, United States TEKsystems Full time

About TEKsystems

We are a leading IT staffing and services firm with a passion for connecting technology talent to the companies that need them most. Our goal is to provide innovative solutions that drive business results and enhance the lives of our people.

Salary:

$120,000 - $160,000 per year

Job Description

The MarTech Specialist role will report to the Sr. Manager, Analytics & MarTech on the E-commerce & Digital Marketing team. This role will help define and drive Marketing Technology operational excellence and adoption of standard capabilities.

A successful candidate for this role will leverage his or her experience to drive overall program management of Use Case Process & MarTech Integration. They will assure Legal/Privacy compliance across all MarTech capabilities, act as a bridge builder between Marketing and IT, and mentor non-technical colleagues who need help navigating the ever-growing complex MarTech & AdTech landscape.

This individual must quickly learn and understand the objectives of our program and its impact on the business. They will work across departments (IT, direct to consumer, marketing, brand), roles (media leaders, digital marketers, data scientists, solution architects), and technology ecosystem (CDP, DMP, DSP, Media Agencies, Publishers).

Key Responsibilities



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