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Director of Global Marketing

4 months ago

Boston, United States Ropes & Gray LLP Full time

About Ropes & Gray:
The firm has approximately 2,500 lawyers and professionals serving clients in major centers of business, finance, technology, and government in Boston, Chicago, Dublin, Hong Kong, London, Los Angeles, New York, San Francisco, Seoul, Shanghai, Silicon Valley, Singapore, Tokyo and Washington, D.C.

The firm has consistently been recognized for its leading practices in many areas, including asset management, private equity, M&A, finance, real estate, tax, antitrust, life sciences, health care, intellectual property, litigation & enforcement, privacy & cybersecurity, and business restructuring.

Ropes & Gray is an equal opportunity employer.

Overview:
**Job Summary**:
Ropes & Gray is seeking a Director of Global Marketing to lead our externally oriented team and the ongoing development and execution of the firm’s revenue growth strategy to achieve increased volume, profitability, and market share, consistent with the firm’s brand and strategic plan.
- We are looking for an experienced, dedicated, and knowledgeable marketing expert to help create, communicate, and execute a growth strategy and oversee an integrated marketing function, inclusive of institutional and employer branding, creative, events, digital, social media and alumni, DEI and regional marketing and business development. We‘re seeking a strong leader with superior people skills who will foster an environment of teamwork, innovation, technical marketing knowledge, and professional excellence.

**Structure**:
Reporting to the Chief Marketing and Business Development Officer (CMBDO), the Director of Global Marketing will be a key member of marketing and business development leadership. The role will work directly with the firm’s Support Leadership Team (SLT), partners, and business, client, and practice development directors to design and execute effective integrated marketing and business development plans and campaigns to support the firm’s growth strategies.

The Director of Global Marketing will have senior level direct reports, including directors of each dedicated marketing channel and function.

**Responsibilities**:
The Director of Global Marketing will oversee and lead teams in the following critical areas:
Marketing and Business Development Infrastructure
- Implement new project management system across the marketing and business development department that will standardize the firm’s marketing and business development approach, increase transparency, streamline campaign ownership and accountability, improve internal client service, and enable new management reporting, including results tracking
- Operationalize internal client support through internal management tools, processes, and guidance to optimize internal service delivery, visibility of global marketing activities, and reporting
- Create new processes around information sharing to drive further adoption of effective techniques and innovation
- Help finalize, internally promote, and implement new brand guidelines
- Develop and maintain marketing templates, content, and repository that standardizes firm branding and creates efficiency

Marketing and Business Development Technical Expertise
- Drive identification and adoption of best practices across every marketing channel, function, and execution
- Collaborate with marketing, technology, and knowledge marketing teams to maximize utility of existing marketing technology systems and assess any functionality gaps
- Set new processes around marketing campaign goal-setting, including use of industry benchmarks and quantitative performance metrics, to drive clarity, effectiveness, and accountability for each marketing execution and campaign
- Develop internal programs to increase internal awareness of marketing best practices
- Provide advisory support to business, client, and practice development directors regarding their annual marketing and business development plans and approach to every campaign
- Monitor external environment, including competitors and other professional advisory firms, for new techniques and ways to increase impact of marketing programs and campaigns

Knowledge Marketing
- Work with business and practice development directors to create and execute strategies that educate and inform clients about the firm’s knowledge, products, services, and industry expertise
- Develop and produce content that provides value to firm clients and establishes Ropes & Gray as an industry/practice expert
- Lead new institutional surveys and firm-branded content that supports growth strategies across multiple practice areas and industries

Integrated Marketing
- Collaborate with business, client, and practice development directors to develop consistent, client-focused marketing and business development strategies
- Contribute to comprehensive marketing plans; make strategic recommendations in relation to practice groups or firm participation in events, driving best practices and integration of multi-cha