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Digital Marketing Specialist

4 months ago

Plantation, United States Lipof & McGee Advertising Full time

Overall Objective

Ad agency looking for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for developing, executing and reporting marketing efforts through digital, social, online and email platforms. 


Responsibilities

• Manage assigned clients’ AdWords accounts

• Develop and distribute weekly/monthly performance/campaign reports

• Place paid social media, digital and YouTube advertising

• Track campaign performance with actionable optimization recommendations in collaboration

• Oversee creation and distribution of email campaigns

• Participate in meetings with agency personnel

• Create digital and paid social media plans

• Build and maintain clients’ content distribution networks


Required Skills

• Experience in Digital Advertising (AdWords and Google Online Display) and Paid Social Media Marketing

• Passionately in tune with latest social media developments, online behaviors, and trends

• Proficiency in MS Word, Excel, PowerPoint, Keynote, Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat, TikTok and other current social media platforms 

• Advanced capabilities required with: Facebook, Twitter, Instagram, and YouTube

• Urgency and a strong attention to detail, specifically with regards to written communications

• Ability to work on Mac platform

• Excellent spelling and grammar skills

• Creative

• Bilingual a plus


Salary based on experience


Equal Opportunity Employer