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Key Account Business Development Manager

4 months ago

Lancaster, United States Primitives By Kathy Full time

Primary Responsibilities:

  • Lead business development efforts for national accounts, identifying and pursuing opportunities to expand Primitives By Kathy's presence and sales within key accounts.
  • Analyze market trends, customer needs, and competitor activities to identify opportunities for growth and develop strategic plans to capitalize on them.
  • Lead and oversee the national keys sales channel for Primitives By Kathy, with a primary focus on maximizing sales performance and market share within this segment.
  • Manage and provide strategic direction and training for the key account sales team, ensuring they are equipped with the necessary skills and knowledge to effectively represent Primitives By Kathy.
  • Ensure adherence to sound financial practices in sales agreements, negotiating terms that align with company profitability goals and standards.
  • Hold the sales team accountable to sales goals, standards, and performance metrics, providing guidance and support to ensure objectives are met.
  • Collaborate with internal teams, including marketing and product development, to ensure alignment of sales strategies with overall business objectives and initiatives.
  • Work closely with the management team to develop, establish, and direct channel and distribution strategies and programs that support company growth initiatives.
  • Maintain key customer relationships, serving as the primary point of contact for key accounts and implementing strategies to enhance customer satisfaction and loyalty.
  • Develop and implement strategies for expanding the company’s customer base, identifying new market opportunities, and driving growth in key account sales channels.
  • Assist the COO in driving interdepartmental cooperation and streamlined efficiencies, fostering collaboration and synergy across different teams within the organization.
  • Utilize sales data and analytics to track key performance indicators (KPIs), monitor progress, and make data-driven decisions to drive continuous improvement.
  • Stay informed about industry trends, market dynamics, and competitor activities to inform sales strategies and maintain a competitive edge.
  • Represent Primitives By Kathy at industry events, trade shows, and conferences, actively networking with key stakeholders and showcasing the company's products and brand proposition.
  • Perform other duties as assigned.


Primary Skills and Competencies:

  • Strong interpersonal skills, professionalism, helpfulness, and passion for customer care.
  • Excellent written and verbal communication skills, including phone and internet etiquette.
  • Ability to manage time, prioritize, and shift quickly among various responsibilities.
  • A willingness to work independently while keeping the greater good of the team a priority.
  • Accuracy, thoroughness, attention to detail.
  • Excellent team player and contributor.
  • Ability to plan and manage at both the strategic and operational levels.
  • Proven sales track record in a new product/new market environment.
  • Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.


Education & Experience

  • BS/BA in Business Administration or Marketing plus ten years in Sales, five of which in a senior level key account sales position.
  • A proven track record in sales in the gift/home décor industry or a related industry.
  • Experience managing others, coaching, and establishing sales goals and metrics.


Benefits for Full-time Employees

  • Fun product line from an established, but growing, woman-owned company. (In 2024, we are celebrating 27 years)
  • KPRIDE KCREW program - commitment to employee engagement, training, and development
  • Medical, Dental and Vision insurance.
  • 401K with match.
  • PTO and paid holidays; and your birthday off.
  • Community participation through Kathy's Circle of Friends (program for individuals with all levels of disabilities) with volunteer incentive to earn additional PTO.
  • Employee discounts on our products.
  • Life & AD&D Insurance, short-term and long-term disability.


About Us:

Primitives By Kathy (PBK) is the #1 wholesaler of "present day primitives" to nationwide retail stores. With a focus on creative design, ahead-of-the-market product innovation, and international sourcing, the company currently offers over 9,000 unique home décor and gift items to more than 22,000 worldwide customers. Headquartered in Lancaster, PA, the company connects with customers through its 800+ page catalog, website, trade shows, and permanent showrooms in Atlanta and Dallas. Learn more at


Primitives By Kathy® provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Primitives By Kathy® complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfers, leaves of absence, compensation, and training.


Please visit the indeed link below to apply for this position.


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