Sr. Channel Marketing Manager

2 weeks ago

Plano, United States WorldLink US Full time

Experience with mobile marketing must be on resume.


WorldLink is a rapidly growing information technology company at the forefront of technical revolution. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.


Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.


We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. we're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit


We are looking for:

We are looking for a Sr. Channel Marketing Manager – Mobile NR who will be responsible for driving marketing efforts for mobile product portfolio in the US working closely with wireless regional carriers and cable operators and national retailers (NR). Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class branded experience. You will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. You must develop and deliver executive level recommendations followed by action plans managed to completion.


The impact you will have:

  • Formulate and manage channel marketing plans and programs, including formulating Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJ’s, etc., across all of the Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services.
  • Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
  • Responsible for actively managing multi-million-dollar digital advertising programs.
  • Responsible for the end-to-end online customer experience journey.
  • Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
  • Work with cross functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create, update and drive product launch schedules, marketing and ecommerce placements for all new products ranged at assigned partners.
  • Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.
  • Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer.
  • Responsible for the strategy for in store customer experience journey.
  • Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for each retailer.
  • Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.
  • Collaborate with Cross-functional teams to drive CDM, media, partnership and experiential programming planning and execution.
  • Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities, and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.
  • Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.
  • Present clear and actionable analysis and recommendations to leadership and assist in developing comprehensive channel marketing overview strategy.
  • Work effectively in a team environment, at times with a limited amount of direction.


What we are looking for:

  • 5-7 years related experience required.
  • Bachelor's degree in marketing or equivalent training required.
  • Strong knowledge of media production, communication and dissemination techniques and methods.
  • Mobile marketing experience.
  • Agency management experience.


WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

  • Medical Plans
  • Dental Plans
  • Vision Plan
  • Life & Accidental Death & Dismemberment
  • Short-Term Disability
  • Long-Term Disability
  • Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
  • 401(k)


WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.


Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye.

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