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Marketing Manager Mobile Experiences

3 months ago

Plano, United States WorldLink US Full time

Mobile marketing experience should be reflected on resume.


WorldLink is a rapidly growing information technology company at the forefront of technical revolution. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.


Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.


We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. we're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit


We are looking for:

We are looking for a Marketing Manager who will be responsible for leading the Marketing strategy and execution for New Computing and Mobile Experiences (NCME) products. You will need to understand each business quickly, the channels in which they operate, and quickly navigate the strategic landscape to provide advice, counsel and action plans to drive sales. You will be responsible for establishing common processes for developing new marketing programs, creating integrated channel marketing programs/campaigns driving the growth of the mobile product portfolio including Tablets, Wrist Wearables and True Wireless Sound products. You will report directly to the Director of Marketing on a specified Carrier Account Team.


The impact you will have:

  • Lead the development and delivery of go-to-market campaigns that connects all of our mobile category products and aligns to Carrier's priorities.
  • Works with Carrier and internal marketing teams to develop and customize integrated marketing campaigns to support product launches as well as life cycle management activities for NCME products.
  • Identify growth opportunities within customer specific channels such as Company Owned Retail, Dealer, partner dot.com and develop programs to grow market share.
  • Collaborate with Channel Marketing Strategy & Ops, Business Planning, Strategy and Analytics, Product Management and Sales Account Teams to drive revenue.
  • Lead and execute internal and external meetings & workshops as needed.
  • Manage day-to-day marketing operations for the account team.
  • Own annual marketing calendar and quarterly marketing program decks with inputs from other team members.


What we are looking for:

  • 8+ years of work experience (mobile or CPG industry preferred).
  • Bachelor's Degree in Marketing or business-related field - (MBA preferred).
  • Strong understanding of traditional and digital marketing and the principles of driving audience relevance but ultimately the need to drive sales.
  • Business Acumen and Behavioral/Leadership Competencies.
  • Marketing Strategy, GTM and Marketing Launch experience.
  • Strong Project Management experience.


WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

  • Medical Plans
  • Dental Plans
  • Vision Plan
  • Life & Accidental Death & Dismemberment
  • Short-Term Disability
  • Long-Term Disability
  • Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
  • 401(k)


WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.


Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye.