Creative Services Director

2 months ago

Miami, United States Greater Miami Convention & Visitors Bureau Full time

JOB TITLE: CREATIVE SERVICES DIRECTOR

ABOUT US:

The Greater Miami Convention & Visitors Bureau is the official, accredited destination sales and marketing organization for Greater Miami and Miami Beach. A global leisure and business destination that delivers culturally rich, diverse, and innovative experiences inspiring boundless passion in visitors and residents alike.

Learn more about us on our website:


MISSION:

To Generate travel demand to Greater Miami and Miami Beach, to maximize economic impact to our community, ensure industry resiliency, and elevate the resident quality of life.


JOB SUMMARY:

The Creative Services Director will lead the creative team and drive the visual and conceptual direction of all marketing creative pieces. A creative storyteller driven by today’s fast-moving media landscape, the Director excels at building creative visuals and has a digital-first view of creative units, keeping up-to-date with industry trends and best practices. This role is pivotal in supporting the brand identity and ensuring consistent, high-quality creative work across various channels, including digital, print, and experiential marketing.


JOB RESPONSIBILITIES:

Creative Leadership

  • Creates and oversees a wide range of creative, powerful concepts for use across GMCVB channels, including, but not limited to print, digital, video, social and specific print publications.
  • Responsible for production of GMCVB’s main publications with input from GMCVB departments (marketing plans, visitor guides, annual company report, visitor profile report).
  • Oversee all creative projects from concept to completion, ensuring alignment with marketing strategies and goals.
  • Lead and inspire creative team as well as freelance team of copywriters, photographers and video editors.
  • Develop, create and maintain any high impact creative units located at key visitor touchpoint locations throughout the community such as: Miami International Airport, PortMiami, Miami Beach Convention Center, Visitor Center network and others.
  • Partners with copywriter and Creative Services team in the ideation and execution of creative to develop cohesive assets.
  • Ability to develop creative units across multiple content platforms from print, digital, social and experiential.


Project Management

  • Manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets via ASANA project management tool.
  • Provide clear creative direction and feedback to team members.
  • Provides ongoing support to the team in developing, growing and sustaining positive relationships with internal and external stakeholders by staying on top of deliverables and ensuring timely delivery of projects.
  • Manage production, including design creation, copywriting, proofreading/editing/fact checking, delivery and conversions for appropriate channels.
  • Accountable for meeting multiple tight deadlines with the ability to react to immediate company needs and/or external stakeholder needs.
  • Partners with copywriter and Creative Services team in the ideation and execution of creative to develop cohesive assets.
  • Presents creative concepts to both internal and external stakeholders.
  • Meets with GMCVB departments on an ongoing basis to develop a plan for creative projects and associated deadlines.
  • Develops and communicates visual designs, concepts, storyboards as needed.
  • Collaborate closely with Digital Marketing team to ensure all new assets are properly integrated, including securing usage rights into the GMCVB’s Digital Asset Management Library.


Brand Integration

Maintain and support brand guidelines to ensure consistency across all touchpoints.

Develop and oversee the production of GMCVB creative units, including videos, graphics, and promotional materials.

Ensure all creative work reflects DEIA+ inclusion as well as the vibrancy of the destination.

Support marketing programs for quality and consistency in branding, messaging, style and tone.

Manage and oversee $500K budget including processing of all invoices for department.

 

Supervision Given: Exempt staff position: Editorial Manager, Art Director, Graphic Designer

External Contractors: Advertising & PR agencies

External Constituents: Interacts with vendors, partners, interlocal partners, Key stakeholders.

Internal Teams: Confer and provide support to all department and staff up to the President & CEO.


ESSENTIAL FUNCTIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Qualifications include:

  • Success in this position requires high-level interpersonal skills for frequent interaction with partners, Bureau staff, interlocal partners and external stakeholders.
  • Proficient in the following computer software programs or equivalent: Microsoft Suite, SharePoint, Google Docs Editor Suite and Asana. Includes advanced proficiency in Creative Programs including Adobe Creative Suite.
  • Ability to read, write and understand English well.
  • Strong project and people management skills, ensuring compliance with deadlines.
  • Ability to work cooperatively and communicate effectively.
  • Ability to Interface with Senior GMCVB managers effectively.
  • Ability to handle multiple projects concurrently while achieving optimum quality.
  • Develop systems to track progress of projects and activities.
  • Interact with high-level stakeholders in a professional manner.
  • Provides customer service to internal and external stakeholders.
  • Responds to inquiries in a timely manner using initiative to resolve customer concerns.
  • Analyzes data to identify opportunities for growth.
  • Ability to perform basic mathematical calculations.

 

BENEFITS:


We offer a full benefits package including:

  • Health
  • Dental
  • Vision
  • LTD
  • Life Insurance
  • EAP
  • Paid Parking
  • Sick days
  • Vacation days
  • 13 Holidays
  • Tuition Assistance
  • Maternity leave
  • 401K option
  • Retirement Plan


HOW TO APPLY:

Click the quick apply feature or Send Resume & Salary Expectations to: employment@GMCVB.com

NO PHONE CALLS PLEASE


  • Creative Services Director

    2 months ago

    Miami, United States Greater Miami Convention & Visitors Bureau Full time

    JOB TITLE: CREATIVE SERVICES DIRECTORABOUT US:The Greater Miami Convention & Visitors Bureau is the official, accredited destination sales and marketing organization for Greater Miami and Miami Beach. A global leisure and business destination that delivers culturally rich, diverse, and innovative experiences inspiring boundless passion in visitors and...

  • Creative Director

    2 days ago

    Miami, United States GlueIQ Full time

    Department: CreativeTitle: Creative DirectorLevel: DirectorLocation: Coral Gables, FLType: Hybrid Office Policy 3x WeekABOUT GLUEIQGlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster...

  • Creative Director

    2 days ago

    Miami, United States GlueIQ Full time

    Department: CreativeTitle: Creative DirectorLevel: DirectorLocation: Coral Gables, FLType: Hybrid Office Policy 3x WeekABOUT GLUEIQGlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster...

  • Associate Creative Director

    3 months ago

    Miami, United States 1000heads Full time

    Job DescriptionJob DescriptionTitle: Associate Creative Director Reporting to: Head of Creative Location : Hybrid – Los Angeles, New York, Miami, Chicago Contract: Full Time Hours of work: 37.5/week We are looking for an Associate Creative Director who excels in a dynamic setting and thrives when tackling complex tasks head on! If you are passionate about...

  • Associate Creative Director

    2 weeks ago

    Miami, United States Dharma Healing Full time

    Introduction:Dharma Healing is a holistic healing center located in Miami. We offer an array of services, including teacher training, multi-level and multi-class sessions, a water healing sanctuary, private therapy rooms, a multimedia suite, and retreats. As a startup, we are seeking a strong, creative individual who is eager to grow with us in the role of...

  • Associate Creative Director

    1 week ago

    Miami, United States 1000heads Full time

    Job DescriptionJob DescriptionWe are looking for an Associate Creative Director who excels in a dynamic setting and thrives when tackling complex tasks head on! If you are passionate about the small things and are eager to get dirty with ever-evolving work across a wide range of projects for some of the world’s biggest brands, we’d like to meet you! Here...

  • Associate Creative Director

    4 weeks ago

    Miami, United States 1000heads Full time

    Job DescriptionJob DescriptionWe are looking for an Associate Creative Director who excels in a dynamic setting and thrives when tackling complex tasks head on! If you are passionate about the small things and are eager to get dirty with ever-evolving work across a wide range of projects for some of the world’s biggest brands, we’d like to meet you! Here...

  • Creative Director-Transcreator

    4 weeks ago

    Miami, Florida, United States Hogarth Worldwide Full time

    Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across...

  • Creative Director-Transcreator

    1 month ago

    Miami, United States Hogarth Worldwide Full time

    Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content...

  • Creative Director-Transcreator

    2 months ago

    Miami, United States Hogarth Worldwide Full time

    Job DescriptionJob DescriptionHogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant,...

  • Creative Director

    2 months ago

    Miami, United States Orionvisual Full time

    Job DescriptionJob DescriptionThe Creative Director/Marketing Manager will bring the Executive Team's vision into reality through a variety of mediums and formats (branding).  For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers behavior.You will be responsible for maintaining the...

  • Creative Director/Transcreator

    1 month ago

    Miami, United States Hogarth Worldwide Full time

    Job DescriptionJob DescriptionHogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant,...

  • Creative Director, Art

    1 month ago

    Miami, United States Solomon Page Full time

    Our client, a dynamic travel company dedicated to providing an elevated hospitality experience, is looking to reposition themselves and bring in a Design Director/Copy Director duo to help them achieve this. You will be embarking on an exciting brand repositioning initiative aimed at revitalizing brand identity and market presence across various channels;...

  • Creative Director, Art

    1 month ago

    Miami, United States Solomon Page Full time

    Our client, a dynamic travel company dedicated to providing an elevated hospitality experience, is looking to reposition themselves and bring in a Design Director/Copy Director duo to help them achieve this. You will be embarking on an exciting brand repositioning initiative aimed at revitalizing brand identity and market presence across various channels;...

  • Creative Coordinator

    3 days ago

    Miami, United States Residence Supply Full time

    The Role:We are seeking a motivated Creative Coordinator to join our dynamic team at Residence Supply. This role is perfect for a detail-oriented individual passionate about interior design and lighting. With this role, you will design and develop our brand's creatives by developing creative campaigns, coordinating projects, organizing photoshoots, being a...

  • Creative Project Manager

    2 days ago

    Miami, United States Major League Baseball Full time

    Position Summary:   The Miami Marlins Creative Services team is looking for an enthusiastic, multifaceted and experienced Creative Project Manager.  Reporting directly to the Sr. Creative Director and working closely with the Marketing team and cross-functional leaders throughout the organization, the Creative Project Manager will oversee project...

  • Creative Director of Food and Beverage Entertainment

    1 month ago

    Miami Beach, United States 1 Hotels Full time

    Grow with us...Life is precious, including what we eat, how we engage with our food, create recipes, reimagine familiar ones, or swoon at the incredible taste of something entirely new. Our world-class Food & Beverage team lives and breathes by three guiding principles: creativity, a love of good food, and hospitality.We’re currently in search of a...

  • Creative Director of Food and Beverage Entertainment

    1 month ago

    Miami Beach, United States 1 Hotels Full time

    Grow with us...Life is precious, including what we eat, how we engage with our food, create recipes, reimagine familiar ones, or swoon at the incredible taste of something entirely new. Our world-class Food & Beverage team lives and breathes by three guiding principles: creativity, a love of good food, and hospitality.We’re currently in search of a...

  • Social Media Creative Manager

    1 week ago

    Miami, United States Royal Caribbean Group Full time

    Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group has an exciting career opportunity for...

  • Manager, Product Creative Studio

    3 weeks ago

    Miami, United States Royal Caribbean International Full time

    Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. Position Summary: The Royal Caribbean Creative Development +...