VP of CXL Marketing

2 weeks ago

Irvine, United States Netlist Full time

Netlist provides high-performance memory solutions to enterprise customers in diverse industries. Our products in various capacities and form factors and our line of custom and specialty memory products bring leading performance to customers in a variety of industries globally and cloud service providers. Netlist licenses its portfolio of intellectual property, including solutions relating to volatile memory, storage memory, and hybrid memory.



This individual will play a critical role in shaping our company's growth strategy and expanding our business in the memory ecosystem. The ideal candidate will have a technical background in memory and a strong network of relationships within the industry, including JEDEC. The candidate should be a strategic thinker, have excellent communication skills, and be able to develop and execute plans to drive business growth. The candidate will be responsible for developing and implementing the marketing strategy for the company's CXL Memory products. This includes creating and executing go-to-market plans, establishing brand positioning, driving demand generation programs, and developing and executing integrated marketing campaigns. This candidate will work closely with cross-functional teams, including product management, engineering, sales, and finance to ensure alignment and execution of marketing plans.



Key Responsibilities:

  • Develop and execute strategic plans to expand our business in the memory ecosystem.
  • Build and maintain strong relationships with key industry partners, including JEDEC and other ecosystem partners.
  • Develop and execute a comprehensive marketing strategy for the company's CXL Memory products.
  • Create and execute go-to-market plans, including product positioning, messaging, and pricing strategies.
  • Identify and pursue new business opportunities in emerging memory technologies.
  • Develop and execute integrated marketing campaigns to drive demand generation and sales pipeline.
  • Collaborate with product management, engineering, and sales teams to ensure alignment on messaging, product features, and pricing.
  • Manage the creation of marketing collateral, including product datasheets, whitepapers, and customer case studies.
  • Develop and manage marketing budgets and report on ROI.
  • Track and analyze market and competitive trends to identify new opportunities and areas for growth.
  • Build and manage a high-performing marketing team to support the company's growth objectives.
  • Represent the company at industry events and conferences.

Requirements:

  • Bachelor's degree in Engineering, or related field. Master's degree is a plus.
  • 10+ years of experience in technical marketing, preferably in the semiconductor or memory industry.
  • Strong technical understanding of memory products and technologies
  • Experience with CXL Memory technology and familiarity with industry standards.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong leadership skills and experience managing high-performing teams.
  • Excellent communication and interpersonal skills, with the ability to communicate technical concepts to both technical and non-technical audiences.
  • Ability to work collaboratively across cross-functional teams and with senior executives.
  • Strong analytical skills and ability to use data to make informed decisions.
  • Experience managing budgets and reporting on ROI.
  • Willingness to travel as needed.



This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with it.

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