Sr. Manager, CRM Marketing

4 weeks ago

New York, United States Brooks Brothers Full time

Founded in 1818, Brooks Brothers is America’s oldest clothier. For more than 200 years, the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children. Brooks Brothers products are world renowned for innovation, quality, timeless style and exceptional value. As America's oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates.


The Manager, CRM Marketing will be responsible for effectively managing the email and SMS marketing channels, vendor partnerships, evaluating new technology, automations and scalable solutions.



Position Responsibilities:

  • Develop and execute a comprehensive email marketing program with a focus on personalization to achieve digital marketing sales targets.
  • Deploy proven tactics to drive new customer acquisition, customer retention and conversion.
  • Manage day-to-day email and SMS programs, email list health, creative templates, email delivery, and list management.
  • Partner and collaborate with CRM teams. Provide clear strategic guidance, a point of view, guidance and direction to cross-functional team members and senior leaders.
  • Produce weekly, monthly, and quarterly analysis hindsight’s, insights and recommendations.
  • Lead with data driven decision making and communicate actionable insights on opportunities and next steps.
  • Advocate for the adoption of new technologies, processes and efficiencies.
  • Optimize email performance through testing strategies, targeted segmentation strategies and creative enhancements.
  • Support the success of the CRM channels by providing insights on best practices, program enhancements; bring forth new ideas and keeping current on trends.
  • Utilize strong project management skills to track and deliver initiatives across the digital marketing team – which includes development of strategic marketing plans, implementing new program implementations, working through complex scenarios and troubleshooting issues, collaborating with internal and external teams and seeing projects through go-live.
  • Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies.


Position Requirements:


  • 7+ years in digital marketing, CRM or Email/SMS Marketing.
  • Strong technical knowledge of ecommerce platforms, IT systems, email and SMS service providers, CDPs, analytics platforms and technical digital marketing partners.
  • Passionate about eCommerce and digital marketing with an interest in apparel and retail.
  • Strategic thinker, problem solver, self-motivator and manager, excellent time management skills and has acute attention to detail.
  • Experience creating and maintaining automated workflows.
  • Strong analytical skills with the ability to interpret data to make actionable recommendations.
  • Proficient in Excel and data visualization tools (Tableau, Domo, BI Tools, etc.). Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc.
  • Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early.
  • Must be able to operate both strategically and tactically in a high-energy, fast-paced environment.
  • Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.).
  • Highly collaborative and the ability to work as part of a team.
  • Strong communication skills, both written and verbal.
  • Travel may be required, based on business needs.
  • Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration. Job duties may be performed effectively using the hybrid work program designated by the company.
  • Perform other duties as assigned by supervisor as the company retains the right to change duties to this position.
  • Must have authorization to work in the United States.


The salary range for this position is $90,000 to $120,000 annually. Pay is based on several factors, including but not limited to position offered and work experience. In addition to your salary, SPARC Group, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found in the Benefits Guide that is available from our Human Resources Department.


BB OpCo LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).

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