Social Media Content Specialist

3 weeks ago


South San Francisco, United States ZionHealth Full time

About ZionHealth


ZionHealth is a small clay-based body care company founded in 2010. We are on a mission to create nontoxic body care products that purify, heal, and protect the skin with safe, effective ingredients from Earth. We believe in the healing powers of ionic clay minerals and the powerful benefits they hold to transform your skin with everyday essentials.


Position: Social Media Content Specialist

Location: South San Francisco (On-Site)

Job Type: Part-time or Full-time (6-month contract)

Pay Range: Starting at 24$ an hour

 


Job Description:

We seek a creative and enthusiastic Social Media Marketing Coordinator to join our growing marketing team. This position mainly involves strategizing, creating, and curating content, being in front of the camera, engaging with followers, monitoring analytics, and supporting the broader marketing team in achieving the company's social media objectives. 


Key Responsibilities:

  1. Strategize and curate short-form content for all social media platforms including text, images, videos, and graphics (mainly TikTok and Instagram) 
  2. Collaborate and brainstorm out-of-the-box ideas, trends, hook strategies, audience engagement, and relatable content with other social media team members
  3. Research social and industry trends, platform data, and audience engagement to create a strategic social media plan
  4. Stay updated on social media trends, platform updates, industry development, and competitive strategies
  5. Foster meaningful conversations and build relationships with the online community
  6. Monitor brand mentions and engage with users about the company or related topics
  7. Assist in planning and executing social media ad campaigns and promotions under the guidance of senior marketing team members
  8. Work closely with the marketing team to align social media efforts with overall marketing objectives
  9. Support influencer marketing initiatives and collaborate with influencers to amplify brand reach
  10. Monitor ad performance metrics and contribute to optimizing campaigns for better results


Qualifications and Skills:

  • Knowledgeable about social trends for Millennials and Gen Z audience
  • An avid user of social media platforms like TikTok and Instagram
  • Bachelor's degree or soon-to-be graduate in Marketing, Advertising, or a related field (or equivalent work experience)
  • Previous social media marketing for the skincare industry is preferred but not required
  • Well Versed in various social media platforms and their features
  • Strong writing skills with an emphasis on creating engaging and compelling content
  • Knowledge of social media analytics tools and the ability to interpret data to inform decision-making
  • Creative mindset and an eye for aesthetics and branding
  • Strong video editing skills and familiarity with graphic design skills 
  • Excellent communication and interpersonal skills
  • Highly organized with the ability to manage multiple tasks and deadlines effectively
  • A proactive and self-motivated attitude with a willingness to learn and adapt to new trends
  • Skincare or cosmetics marketing experience a plus


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