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Research Analyst

2 months ago

Culver City, United States BayOne Solutions Full time

Job Title: Sr. Research Analyst

Job Location: Culver City, CA (On-Site)

Job Duration: 4-6 Weeks Contract

Client: Direct Client / Top Client

Pay rate: $40-45/hr. on W2


Responsibilities:

  • Function as a Research brand lead for select TV titles. This position will be the central point of contact for SPT stakeholders looking for deeper dives into series performance analytics and audience behavior trends related to the shows they are responsible for
  • Build strong partnerships and collaborate with teams across the organization to support the pick-up, maintenance, and renewal of SPT titles
  • Collect and analyze data from multiple sources (audience measurement, syndicated, primary, etc) in order to synthesize and develop a cohesive story, enabling stakeholders to make informed decisions
  • Present findings to Client's Current Programming, Marketing/PR, and Merchandising teams, as well as to program creators, writers, producers, and directors
  • Emphasize turning data and insights into actionable recommendations. Present and socialize findings throughout the organization
  • Update and maintain research work on a regular basis through SPT’s internal research socialization portal
  • Produce regular insights deliverables (memo, tracking etc)
  • Create additional custom analyses as necessary

Assist with data validation and enrichment when onboarding new data sets. Continuously drive toward data insights improvements and efficiency by simplifying, automating, refining metrics, and supporting the production of new reports and dashboards where needed.


Experience:

  • Passion for all forms of television and content, and foundational knowledge of TV and streaming landscape
  • Experience in Television Research
  • Familiarity with media metrics and methodologies across all platforms – national, local, digital, etc.
  • Experience with Nielsen Ratings and products, including: NNTV, NPower (National TV Toolbox), SVOD Content Ratings, Total Content Ratings, Ad Intel, Fast Affiliates
  • Proficiency with WRAP Overnights and Sweeps
  • Proficiency with analytics tools like Tableau and Excel
  • Proficiency with Microsoft Word and PowerPoint