Senior Manager, Digital Content Strategy Organic Growth

divh2Senior Manager, Digital Content Strategy Organic Growth/h2pEver since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didnt exist in the marketplace to enable us to operate at scale in the cloud. Through this journey, weve developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale. We also recognize that many other businesses are facing similar data management needs as they accelerate their cloud and data journeys, and are exploring how best to bring some of the tools to market as enterprise B2B software solutions. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market, followed by Databolt in 2025./ph3About the Team/h3pCapital One Software is redefining how enterprises engage with our data and cloud solutions. As the Senior Manager, Digital Content Strategy Organic Growth, you will pioneer a dual-threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI-driven discovery. You will act as the architect of our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority. Your core mandate is to evolve our presence from simply ranking for keywords to owning the answer. You will ensure that whether a prospect asks a search engine or a Large Language Model (LLM) about enterprise data solutions, Capital One Software is the cited expert. To achieve this, you will build a content architecture that is structured for machines and compelling for humans. You will blend on-site content excellence with off-site visibility strategies to drive high-intent, qualified traffic across the entire customer lifecycle, from the buyers journey (discovery and lead gen) to the customer journey (education and advocacy). We seek a visionary leader who understands that search is evolving into dialogue. If you are an innovative strategist ready to define how B2B enterprises are discovered in the age of AI and drive significant business impact through organic growth, we encourage you to apply./ph3What Youll Do/h3pUnified Search Strategy: Own the roadmap for organic growth, simultaneously targeting top rankings on Google and Share of Citation on AI platforms like ChatGPT, Perplexity, and Claude./ppTechnical Content Architecture: Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine-readable and optimized for LLM retrieval./ppAnswer-First Content Direction: Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets./ppOff-Site Authority Digital PR: Orchestrate strategies to gain mentions on high-authority industry sites and third-party review platforms (G2, Capterra) to validate brand authority to search algorithms./ppNew-Gen Analytics: Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high-intent traffic quality./ppCross-Functional Alignment: Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high-performing digital product that drives ROI./ph3Basic Qualifications/h3pAt least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments. Bachelors, Masters, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus./ph3Preferred Qualifications/h3pDeep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information. Proven ability to optimize content for Answer Engines (Perplexity, ChatGPT, Gemini). Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles to help machines understand content context. Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms. Demonstrated ability to collaborate effectively with Product Marketers on their strategy, Product Managers to influence roadmaps, Developers to implement technical requirements, and Designers to ensure UX supports content consumption. Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility (e.g., Share of Voice in AI responses). Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel./p/div