Senior Content Creator

Fiduciary Trust International is a premier investment and wealth management firm with a commitment to growing and protecting wealth across generations. We offer a dynamic and collaborative approach to managing wealth for high-net-worth and ultra high-net-worth individuals and families, family offices, endowments, foundations, and institutions. Unlike other firms, our investment managers, tax and estate planning professionals work together to develop holistic strategies to optimize clients’ portfolios while mitigating the impact of taxes on their wealth. As a fiduciary, the guidance we provide is always in the best interests of our clients, without conflict or competing benefits. We offer boutique customization and deep expertise in specialized investment, tax and planning strategies alongside sophisticated technology and custody platforms. Fiduciary Trust International is owned by Franklin Templeton, a dynamic firm that spans asset management, wealth management, and fintech, giving us many ways to help investors make progress toward their goals. With clients in over 150 countries and offices on six continents, you’ll get exposed to different cultures, people, and business development happening around the world. Senior Content Creator Fiduciary Trust International is seeking a Senior Content Creator to lead the creation of compelling content with a strong focus on wealth management sales and marketing content. You will be responsible for developing persuasive presentations, pitch decks and other client-facing collateral that clearly communicates value and drives business development. Acting as the editorial lead and writer for wealth planning, you will craft scripts for videos and webinars to educate, engage, and influence key audiences.The Senior Content Creator contributes to brand storytelling, website copy, and ad hoc writing projects, supporting marketing campaigns and client outreach. The ideal candidate is a strategic thinker and exceptional communicator who can collaborate with subject matter experts and creative teams to deliver content that advances both marketing and sales goals. A strong understanding of how to write sales-oriented copy, alongside expertise in SEO best practices, is essential. How You Will Add Value Thought Leadership & Content Strategy: Develop content ideas based on SEO results, website analytics and themes. Lead the editorial board for wealth planning content, overseeing topic selection, content pipeline, contributor coordination and alignment with business strategy. Create compelling thought leadership content in collaboration with internal experts—covering topics such as tax planning, estate strategies, financial planning, and wealth transfer. Write scripts for educational videos and webinars, ensuring the content is clear, compliant, engaging, and aligned with audience needs. Develop short and long-form content, blogs, articles, infographics, and other assets that establish our authority in wealth management and financial planning. Develop client testimonials for the website and pitch materials. Brand and Web Copywriting: Write and edit brand-consistent messaging for webpages, digital experiences and marketing campaigns. Utilize language across content to maximize SEO results. Craft content for homepage messaging, product/service pages, and campaign landing pages. Support executive communications with high-impact storytelling aligned to our brand. Presentations: Develop content and storylines for prospect and client presentations and slides. Build out slide libraries for pitchbooks and educational presentations. Editorial Operations & Content Management: Lead the wealth planning editorial calendar and manage the production workflow from concept to publication. Coordinate reviews and approvals for all content assets, including video and webinar materials. Work closely with cross-functional teams to align content with marketing campaigns and client journey strategies. Track and report on content performance and engagement metrics; adjust strategies accordingly. Ad Hoc and Cross-Functional Writing Support: Deliver writing support for various initiatives including emails, brochures, client letters, internal communications, award submissions and scripts for speakers leading FTI-hosted events and sponsorships. Adapt messaging across channels, audiences, and formats as new business needs arise. Use AI tools for content drafting, repurposing and optimization where appropriate. What Will Help You Be Successful in This Role Experience and Education: BA in Communications, Journalism, Marketing or related field; MBA a plus. 10+ years of writing and content strategy experience within asset or wealth management required. Expertise in developing thought leadership in financial planning and wealth advisory contexts. Demonstrated experience writing scripts for videos, webinars, and other presentation-based formats. Strong project management skills and ability to manage multiple priorities in a matrixed organization. Technical Skills: Familiarity with AI content tools, SEO, and digital publishing best practices. Proven success managing editorial boards or content calendars with cross-functional stakeholders. Strong storytelling skills with a mastery of structure, tone and technical accuracy. Learn More : Click below links to learn more about Fiduciary Trust International – Fiduciary Trust International LinkedIn Company Page The Story of Fiduciary Trust International Compensation : Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off, and a motivational wellbeing program. We expect the base salary for this position to range between $150,000 - $165,000, depending on location and level of relevant experience, plus discretionary bonus. #LI-US #Hybrid Experience our welcoming culture and reach your professional and personal potential Our culture is shaped by the variety of perspectives and experiences brought by talent from around the world. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life. By joining us, you will become part of a culture that focuses on employee well‑being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well‑being and may vary depending on individual needs. Learn more about the wide range of benefits we offer at Franklin Templeton. *Most benefits vary by location. Ask your recruiter about benefits in your country. Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender identity or expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. If you believe that you need an accommodation or adjustment, due to a medical condition or disability, to search for or apply for one of our positions, please send an email to In your email, please include the accommodation or adjustment you are requesting, the job title, the job number of the position you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response. #J-18808-Ljbffr