Director, Digital Strategy

OverviewAs a Director of Growth Marketing, you will be responsible for planning and executing strategies that increase our clients’ donor base and drive digital revenue growth. This role focuses on a key portion of the pipeline (donor journey) - from initial awareness, to consideration, lead generation, and finally conversion. Utilize data as a key input to informing strategic recommendations.The THD Division is committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing, and creative, THD Division develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.Check out www.ThdInc.com and www.WeAreMoore.com for more information.Your ImpactDevelop effective strategies to address digital growth marketing objectives and goals, demonstrating capabilities in email marketing, PPC, Display/Programmatic, Remarketing, Social Advertising campaigns, SEO, GEO, CRO.Collaborate with Account Management leadership on the development of growth marketing strategies.Train and collaborate with key Account Management staff to ensure the smooth execution of overall digital strategy, and cross-platform integration.Analyze data through individual ad platform analytics, Google Analytics and client-provided CRM data to help inform strategies and optimization recommendations.Make recommendations for new campaigns and ways to scale existing campaigns into areas of new opportunity. Identify upgrade opportunities; participate in sales process.Evaluate/Identify when creative strategy should be modified to better meet client requirements.Regularly review clients’ existing marketing campaigns to identify opportunities and make pertinent recommendations for immediate and long-term strategic improvements.Collaborate with and support Account Management leadership in the budget development process, and budget reforecasts.Develop and participate in annual file audit, year-end review, budget and annual planning, quarterly business reviews and presentations.Serve as key client contact for digital program.Utilize a variety of channels and tactics to support growth marketing strategies (staying up to date on trends and new channels and incorporating as appropriate into the marketing mix): lead generation and lead nurture, email marketing (for new donor acquisition), event marketing, website optimizations to support SEO, GEO, and CRO, paid advertising, social media marketing, and marketing automation.Understand how digital fits into the overall marketing mix and be able to effectively communicate and strategize how to evolve a client’s marketing mix to increase share of digital donors and digital revenue.Collaborate internally to ensure effective execution and integration of strategies. Serve as a client-facing leader in client meetings and presentations.Your ProfileBachelor’s degree with a minimum of 10 years’ experience in digital, fundraising and non-profits, preferably for an agency or large national non-profit organization.Minimum of 6-8 years digital marketing experience.Expert understanding of PPC & SEM (including Google, Google Grants and Bing), display/programmatic, social advertising, SEO, GEO, CRO.Experience successfully communicating the value of digital advertising and growth marketing to external and internal stakeholders throughout the advertising process (from pitch to reporting).Experience giving creative direction, copywriting, and executing ad campaigns across multiple platforms (incl. FB/IG, paid search, display).Experience with search marketing applications, tools, and web analytics. Google Analytics and Google Tag Manager experience required; certification preferred.Problem solving - Identifies and resolves problems in a timely manner; independently seeks out solutions.Quality management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness; monitors own work to ensure quality.Empathy and ethics - Treats people with respect; keeps commitments; inspires trust.Dependability - Takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan.Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; asks for and offers help when needed.Strong Excel skills.Strong strategic thinking and understanding of nonprofit digital strategy more broadly.Experience at a small to medium-sized agency and comfort with changing processes while scaling.A proven track record of delivering results.Effective troubleshooting and problem-solving skills.Excellent verbal, written, and presentation skills.Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment.Strong analytical skills and ability to draw conclusions and determine strategies based on data.Demonstrated experience in digital marketing, especially paid media strategy and management, SEO, CRO, lead generation, lead nurture.Outstanding analytical and financial abilities required.Previous management experience required.Outstanding relationship building and communication skills.Must be proficient in MS Office Suite.How We’ll Support YouJoin the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge, pursue your other passions, and be with the people you care about.Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Position DetailsSeniority level: DirectorEmployment type: Full-timeJob function: Marketing and SalesIndustries: Marketing Services #J-18808-Ljbffr