Media & Campaign Analytics
3 days ago
Position: Media & Campaign Analytics
Location: El Segundo, CA
Employment: Contract (Hybrid)
Pay Rate: $60 - $75 hr.CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
We are about insights, action and opportunities - not just endless data. We have been on a mission to move away from outdated perceptions of Insight functions as data and information providers to being the storytellers and opportunity seekers stirring the business into action. The team strives to challenge the organization to make smarter, consumer and market-based decisions to unlock opportunities that deliver commercial results. You will be joining the Insights team in our El Segundo office, with a flexible hybrid working model allowing work from another location 2 days a week.
In this role, you will:
- Lead campaign performance evaluation. This includes:
- Performing data analysis and interpretation of media campaign performance across Television, Online Video, and Paid Social
- Developing and maintaining key performance indicators (KPIs) to assess campaign effectiveness
- Creating detailed and comprehensive reports on media performance including sales lift, highlighting insights, trends, and areas for improvement
- Provide actionable recommendations that lead to in-season media optimization. This includes:
- Using sound analyses to guide optimization strategies and adjustments
- Collaborating with media, marketing, and sales team members to optimize spend and improve campaign outcomes
- Communicating findings and recommendations clearly and effectively to drive data-informed decision making
- Addressing ad-hoc analytic request and provide insights to support media execution
Experience and Skills
- 8+ years of experience in media and campaign analytics with a focus on TV, OLV, and Paid Social
- Proven experience in analyzing and optimizing media campaigns with a strong understanding of media metrics and KPIs
- Skilled with data visualization within Tableau
- Skilled in MS Suite (Excel, Word, Powerpoint) with strong Powerpoint capabilities for presentation
- Strong analytical skills with the ability to interpret complex data and provide actionable insights
- Excellent communication skills with the ability to present findings clearly and effectively to both technical and non-technical audiences
- Detail-oriented with strong organizational and project management skills
- Degree (or equivalent) in a business related area, e.g. Marketing, Statistics, Data Science or related field. Advanced degree preferred.
* 8+ years of experience in media and campaign analytics with a focus on TV, OLV, and Paid Social
* Proven experience in analyzing and optimizing media campaigns with a strong understanding of media metrics and KPIs
* Skilled with data visualization within Tableau
* Skilled in MS Suite (Excel, Word, Powerpoint) with strong Powerpoint capabilities for presentation
* Strong analytical skills with the ability to interpret complex data and provide actionable insights
* Excellent communication skills with the ability to present findings clearly and effectively to both technical and non-technical audiences
* Detail-oriented with strong organizational and project management skills
* Degree (or equivalent) in a business related area, e.g. Marketing, Statistics, Data Science or related field. Advanced degree preferred.
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