Email Marketing Manager- Salesforce Marketing Cloud

4 weeks ago

White Plains, United States Robert Half Full time

Job Description: Email Marketing Manager - Salesforce Marketing Cloud Expert

Location: 5 days a week onsite in White Plains, NY

Position Type: Full-Time

Industry: Retail

About Us: Our client is a leading multi-unit brick-and-mortar retail company committed to delivering exceptional shopping experiences to our customers. We are looking for a talented Email Marketing Manager with expertise in Salesforce Marketing Cloud.


Position Overview: As our Email Marketing Manager, you will be responsible for developing and executing email marketing strategies across our retail locations. You will play a pivotal role in managing the end-to-end email marketing programs utilizing Salesforce Marketing Cloud. This role requires a deep understanding of complex ecosystems, strong analytical skills, and a passion for driving results. We need somebody who is a technical expert in Salesforce Marketing Cloud and completely comfortable doing the execution of email campaigns as well.


Key Responsibilities:

  • Strategy Development: Develop and implement email marketing strategies to drive customer engagement, retention, and sales across our multi-unit retail locations.
  • Salesforce Marketing Cloud Management: Manage all aspects of Salesforce Marketing Cloud, including automations, segmentation, journey building, and campaign execution.
  • Program Management: Oversee the entire email marketing program lifecycle, from planning and execution to performance analysis and optimization.
  • Data Analysis & Segmentation: Utilize data-driven insights to segment the customer base effectively and personalize email content to maximize engagement and conversion rates.
  • A/B Testing: Conduct A/B tests to optimize email performance, including subject lines, content, and CTAs.
  • Collaboration: Work closely with cross-functional teams, including marketing, e-commerce, and IT, to ensure alignment of email marketing initiatives with overall business goals.
  • Reporting & Analysis: Monitor and analyze key performance metrics to measure the effectiveness of email campaigns and provide actionable insights and recommendations for improvement.
  • Compliance: Ensure email marketing campaigns comply with relevant laws and regulations, including CAN-SPAM and GDPR.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum of 5 years of experience in email marketing, with a focus on Salesforce Marketing Cloud.
  • Strong understanding of email marketing best practices, including segmentation, personalization, and automation.
  • Proficiency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio.
  • Experience working in the retail industry is a plus.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and interpersonal skills.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

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