Marketing Manager

2 weeks ago

White Haven, United States TILT Holdings Full time
Description

The Marketing Manager collaborates with the Head of Marketing, Sales and Operations to develop and implement strategies that support a results-driven culture and a superior and unique customer experience, while ensuring all initiatives comply with state laws, regulations and local ordinances. This role will emphasize brand messaging via marketing, advertising and promotional activities, while ensuring relevant metrics are measured, benchmarks met, staff performance enhanced, and managed communities enriched through assigned goals and objectives. High performers are able to build and maximize awareness, and long-term relationships, while serving as a trusted advisor to business partners and retailers alike.

Responsibilities:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Produce ideas for promotional events or activities and organize them efficiently.
  • Plan and execute campaigns for launching new products, product lines.
  • Support for Tradeshow and/or retail events with sales team and tradeshow agency (as appropriate).
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
  • Coordinate marketing campaigns to help meet sales objectives and drive revenue.
  • Manage marketing vendors, spending and budgets to support consistent value-add.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Develop email and digital marketing campaigns to support lead nurturing and generation.
  • Conduct general market and competitor research to keep abreast of trends and competitor movement.
  • Drive traffic to our events and tradeshow booths by preparing and executing event emails to prospects & customers.
  • Measure performance of marketing activities using Google Analytics and other reporting tools.
  • Develop online/print ads and publications & update website content when necessary.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all marketing campaigns, communications, including trade marketing, digital, print, and video assets.
  • Maintain digital asset management system (Tagbox) with up-to-date product images, product and strain descriptions.
  • Partner with Jupiter/CAC/SF sales team & Smoore manufacturing on customer specific marketing programs.
  • Educate trade, brand, and distributor/broker partners on benefits of all brands.
  • Understand state laws and cannabis regulations, and activate national brand programming accordingly.
  • Other projects/tasks, as requested by direct manager.
Key Competencies:
  • Functional Acumen - Consistently shows comprehensive knowledge, skills, and abilities in the functional area(s) for which they are responsible, and understands the fit with overall business goals.
  • Emotional Intelligence - Consistently executes the four (4) principles of EQ (i.e., self-awareness, social awareness, self-management, relationship management).
  • Intellectual Agility: Consistently evaluates challenges and opportunities from a variety of angles, taking in multiple inputs, and arrives at reasonable business decisions.
  • Leadership:
    • Lead - Able to inspire others through words and actions to achieve a common goal, and meets or exceeds targeted business results.
    • Manage - Able to get specific tasks done through others, and meets or exceeds targeted business results.
    • Coach & Develop - Able to observe the job performance and conduct of an employee, identify the employee's strengths and areas for improvement, and formulate approaches to enhance the employee's output, job satisfaction, and commitment to the company.
  • Collaborate - Consistently maintains effective teaming relationships with internal parties, and as applicable, external parties.
  • Dependable - Can be consistently trusted to execute their job responsibilities on-time and within scope, and meets or exceeds targeted business results.
  • Upholds Company Values - Consistently role-models and supports execution of the Company core values.
Qualifications:
  • Bachelor's degree in marketing, business, communications or related field.
  • 5 years of integrated marketing experience required. Agency experience a plus.
  • Cannabis industry experience required. Regulated industry experience (tobacco, alcohol) a plus.
  • Proficiency with developing, directing and/or executing online marketing and social media strategies.
  • Proven experience developing marketing plans and campaigns.
  • Experience managing large scale projects.
  • Experience with enterprise software solutions and large, complex organizations.
  • Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
  • Experience in developing and executing integrated new business, cross-sell, upsell, and retention campaigns.
  • Excellent written & verbal communication skills.
  • Ability to interact with a diverse consumer audience, clients and agency personnel.
  • Eagerly accepts new challenges and able to pivot easily based on shifting priorities.
  • Highly organized with strong attention to detail.
  • Strong analytical/reporting skills - a metric-driven marketing mind with eye for creativity.
  • Proficient with MS Office and productivity software. Knowledge of Photo Shop and InDesign a plus.
  • Excellent written and verbal skills, time management, presentation, organizational and problem-solving skills.
Working Conditions/Physical Demands:
  • Travel to markets within assigned territory regularly.
  • Complete schedule flexibility and willingness to be available during non-traditional hours.


TILT is an Equal Opportunity Employer Committed to DEI. All qualified job applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to fostering diversity and leveraging the value of diversity with equity and inclusion.

For Company information, visit: www.tiltholdings.com

  • Marketing Manager

    2 weeks ago

    White Haven, United States Standard Farms Full time

    Job DescriptionJob DescriptionAt TILT Holdings, marketing is about understanding the cannabis industry and building awareness about how our products/services can satisfy the industry needs. We are looking for an experienced professional with a passion for the cannabis industry, able to employ strategic and creative marketing techniques. Our ideal candidate...

  • Marketing Manager

    7 days ago

    White Haven, United States Standard Farms Full time

    Job DescriptionJob DescriptionAt TILT Holdings, marketing is about understanding the cannabis industry and building awareness about how our products/services can satisfy the industry needs. We are looking for an experienced professional with a passion for the cannabis industry, able to employ strategic and creative marketing techniques. Our ideal candidate...

  • Marketing Manager

    1 month ago

    White Plains, United States Medsurg Sales Staffing Full time

    Job DescriptionJob DescriptionThe Marketing Manager will offer support to the organization's Development Team in their effort to create strategy and deliver solutions to contribute to the company’s overall growth. The Marketing Manager will handle a variety of projects which can include the following responsibilities:REPRESENTATIVE DUTIES: 1....

  • Marketing Manager

    3 weeks ago

    White Plains, United States Medsurg Sales Staffing Full time

    Job DescriptionJob DescriptionThe Marketing Manager will offer support to the organization's Development Team in their effort to create strategy and deliver solutions to contribute to the company’s overall growth. The Marketing Manager will handle a variety of projects which can include the following responsibilities:REPRESENTATIVE DUTIES: 1....

  • Email Marketing Manager- Salesforce Marketing Cloud

    4 weeks ago

    White Plains, United States Robert Half Full time

    Job Description: Email Marketing Manager - Salesforce Marketing Cloud ExpertLocation: 5 days a week onsite in White Plains, NYPosition Type: Full-TimeIndustry: RetailAbout Us: Our client is a leading multi-unit brick-and-mortar retail company committed to delivering exceptional shopping experiences to our customers. We are looking for a talented Email...

  • Email Marketing Manager- Salesforce Marketing Cloud

    22 hours ago

    White Plains, United States Robert Half Full time

    Job Description: Email Marketing Manager - Salesforce Marketing Cloud ExpertLocation: 5 days a week onsite in White Plains, NY- OPEN TO PAYING FOR RELOCATIONPosition Type: Full-TimeIndustry: RetailAbout Us: Our client is a leading multi-unit brick-and-mortar retail company committed to delivering exceptional shopping experiences to our customers. We are...

  • Manager, Durable Markets

    1 week ago

    New Haven, United States American Chemistry Council Full time

    Details Posted: 08-May-24 Location: Union Station Type: Full Time Categories: Project Management/Program Development Salary Details: Annual merit increase, discretionary bonus, matching (k), profit sharing, medical and dental, hybrid work schedule, i.e., Tuesday - Thursday in office, Monday and Friday. Required Education: 4 Year...

  • Business Development and Marketing Manager

    4 weeks ago

    White Plains, United States Madison Approach Full time

    Job DescriptionJob Description Job Title – Business Development and Marketing Manager Basic Purpose:*#zrThe Business Development and Marketing Manager will develop and implement sales and marketing strategies that will target and grow company's programs and trainings. This is a customer facing role with a focus on building and maintaining relationships...

  • Director of Marketing

    1 day ago

    White Plains, United States Symphony Wireless Full time

    Symphony Wireless LLC Job Description Director of Marketing Reports to: SVP The Company Symphony Wireless acquires, manages, and leases rooftop, tower and other telecommunication cell sites interests in urban, suburban, and rural environments throughout the United States. Symphony operates as one of the largest privately held owners of these sites across...

  • Director of Marketing

    3 days ago

    White Plains, United States Symphony Wireless Full time

    Symphony Wireless LLCJob Description – Director of MarketingReports to: SVPThe CompanySymphony Wireless acquires, manages, and leases rooftop, tower and other telecommunication cell sites interests in urban, suburban, and rural environments throughout the United States. Symphony operates as one of the largest privately held owners of these sites across the...

  • Marketing Coordinator

    4 weeks ago

    White Plains, United States Peter F. Gaito & Associates Full time

    **Overview** **Responsibilities** - Develop and implement marketing strategies to promote products or services - Coordinate all marketing activities to generate leads - Create content for various marketing channels such as websites, blogs, and social media - Create Company brochures with InDesign - Conduct market research to identify trends and...

  • Sr. Manager, Integrated Marketing Communications

    2 weeks ago

    White Plains, United States Sabra Dipping Company Full time

    Sabra makes America’s most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra’s 500+ team members proudly produce hummus in Chesterfield County,...

  • Sr. Manager, Integrated Marketing Communications

    2 weeks ago

    White Plains, United States Sabra Dipping Company Full time

    Sabra makes America’s most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra’s 500+ team members proudly produce hummus in Chesterfield County,...

  • Sr. Manager, Integrated Marketing Communications

    2 weeks ago

    White Plains, United States Sabra Full time

    Sabra makes America’s most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food. Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra’s 500+ team members proudly produce hummus in Chesterfield County,...

  • Sr. Manager, Integrated Marketing Communications

    5 days ago

    White Plains, United States Sabra Full time

    Sabra makes America's most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food. Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra's 500+ team members proudly produce hummus in Chesterfield County,...

  • Dir Marketing

    5 days ago

    White Plains, United States Blake Smith Staffing, LLC Full time

    Job Title: Dir of Sales and MarketingMy Client is seeking a highly motivated and experienced Dir of Sales and Marketing to join our team. The successful candidate will be responsible for developing and implementing sales channel and marketing strategies that will drive revenue growth and increase market share.Responsibilities:Develop and execute sales and...

  • Capital Markets Analyst

    1 month ago

    New Haven, Connecticut, United States Yale - New Haven Health Full time

    s Treasury Department is responsible for Trusteesall financing and debt management, investment management, insurance & risk management, and treasury operations for the System and its affiliates.The Capital Markets Analyst is responsible for analytical and transactional support for the System?s debt and credit and investment portfolios including calculating...

  • Vice President of Marketing

    3 weeks ago

    Winter Haven, United States LEGOLAND Parks Full time

    What you'll bring to the team: The Vice President of Marketing is responsible for creating and delivering marketing strategies for the LEGOLAND Florida Resort in order to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. In this role you will lead all aspects of advertising and media, public...

  • Digital Marketing Analyst

    3 weeks ago

    New Haven, United States Yale New Haven Health Full time

    Overview: To be part of our organization, every employee should understand and share in the YNHHS Vision, support our Mission, and live our Values. These values-integrity, patient-centered, respect, accountability, and compassion - must guide what we do, as individuals and professionals, every day. SUMMARY Focused on driving digital marketing strategy and...

  • Director of Marketing and Communications

    4 weeks ago

    New Haven, United States National Association of latino Arts and Cultures Full time

    Director of Marketing and Communications Organization Type: Performance/Presenting Facility Career Type: Media and Communications Grant / Salary: $95,000 to $100,000 Primary Discipline: Theatre (non-musical) Position Summary The Director of Marketing and Communications, in partnership with the Artistic Director and Managing Director, will create the most...