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Senior Digital Marketing Strategist

5 months ago

Tampa, United States Mediagistic Full time

Mediagistic, a nationally recognized marketing agency at the forefront of the home service industry, is seeking a Senior Digital Marketing Strategist to join our dynamic team. With over two decades of experience, Mediagistic has been a pioneer in delivering comprehensive local marketing solutions to our esteemed partners. As a full-service agency, we boast a talented workforce of over 120 individuals located in our Tampa, FL offices. We excel in providing end-to-end marketing and advertising services to businesses spanning local, regional, and national tiers.


The Senior Digital Marketing Strategist will be pivotal in crafting and executing sophisticated digital strategies, ensuring the exceptional performance of client programs, and driving the agency's growth objectives. This role demands an individual with substantial expertise in digital marketing and campaign strategy, preferably within local or regional advertising and digital agency environments. This position will have a key strategy position within our agency, and will be pivotal in the relationship management and performance optimization of some of our most senior clients. The selected candidate will be instrumental in the ultimate performance of client programs and the improvement of campaign optimization, including difficult scenarios requiring a deeper understand of digital marketing to know how to investigate and resolve any challenge.


Our ideal candidate loves digital marketing, strategy, data, Google Analytics, and discussing the ever-changing landscape of Meta ads, Google ads, SEO, etc. with like-minded marketers. In this position, the Digital Strategist will work cross functionally within the Digital Marketing Department to plan, execute, and optimize digital campaigns, monitor performance, and communicate results with clients. We are looking for a strategic thinker and a natural marketer looking to help grow local and regional clients. This is not a “creative” role per se. We have a team of designers, writers, production staff, and social media specialists to help with creative, this role is more focused on performance, strategy, data, team collaboration, and communication.


Our office is near USF in Tampa, and we are looking for local candidates that are open to work in the office.


Primary Responsibilities:


Digital Strategy and Campaign Management


  • Strategize, execute, and optimize digital marketing campaigns spanning diverse ad channels (social media, programmatic, SEM, SEO, content marketing, etc.).
  • Perform quality control and campaign execution analysis of all executed campaigns to ensure accurate delivery of client campaigns.
  • Familiarity and ability to implement recommended campaign optimizations based on performance data.
  • Support agency’s digital marketing strategy and techniques.
  • Stay up to date with industry trends, best practices, and emerging digital marketing technologies.
  • Perform other duties as assigned.


Partnerships and Collaborations


  • Ability to work cross-functionally with department implementation teams, such as design, content, social, paid and local to recommendations on how to improve immediate/future performance of campaigns.
  • Communicate with internal and external clients on a regular basis to review performance of digital marketing campaigns and provide recommendations for improvement.
  • Work directly with the agency’s sales and service teams to appropriately assess and recommend Digital Marketing campaigns, campaign budgets, and provide after-sale support through cancellation.
  • Make recommendations to leadership on how to improve performance of campaigns.


Campaign Reporting and Analysis


  • Perform analysis of Digital Marketing related performance analytics and other data sets to determine campaign delivery, performance trends, conversion rates, or other key success metrics to report/communicate regularly to ensure client objectives are met.
  • Regularly furnish executive summary performance reports to internal stakeholders, spotlighting campaign outcomes and demonstrating the value of our services.
  • Produce ad-hoc reporting on an as-needed basis to identify performance gain or loss on performance with suggestions to optimize campaign, when warranted.
  • Leverage analytics to gauge the effectiveness of campaigns and furnish data-driven recommendations for refining the agency's digital offerings.
  • Manage and communicate clear Key Performance Indicators (KPIs) and performance metrics for client program, maintaining accountability of client objectives.


Budget and Resource Management


  • Supervise digital marketing budgets, guaranteeing the efficient and accurate execution of campaigns that align with client objectives.
  • Conduct regular audits and reconciliation of digital marketing campaigns to ensure accurate budget management and spend pacing.


Qualifications/Requirements:

  • A minimum of 7 years' experience in digital marketing, accompanied by a proven history of orchestrating and executing regional and local marketing strategies.
  • Confident experience working directly within Meta Ads Manager and Google Ads platforms, and the ability to set up ads from scratch.
  • Solid comprehension of diverse digital marketing channels, including web design, content marketing, social media, SEO, SEM, and email marketing.
  • Demonstrated experience consulting clients and solely managing client questions and concerns on a regular basis.
  • Strong analytical prowess, coupled with a data-centric approach to decision-making.
  • Demonstrated history of budget management and the delivery of outcomes within budget constraints.
  • Extreme attention to detail is necessary to be successful in this position.
  • Strong communication and presentation skills, with the capability to articulate intricate concepts effectively to clients and internal stakeholders with confidence.
  • A passion for marketing, coupled with a creative mindset and a readiness to remain informed about the latest industry trends and technologies.
  • Proficiency in utilizing digital marketing tools, analytics platforms, and marketing automation systems.
  • Agency experience is a plus.
  • A Bachelor's degree in Marketing, Business, or a related field is preferred.



Supervision/Contacts

Directly reports to the Digital Strategy Manager.


Work Environment

Usual working environment in a standard interior office, necessitating typical safety precautions related to administrative work.


Work Location

This position is based full-time at our office in Hidden River Parkway (Fletcher & I-75).


Perks & Benefits

  • Enhance your skill set with training from our SMEs in SEM, Social, Content, etc. (Mediagistic is a Google Premier Partner and Meta Marketing Partner)
  • Improve Communication Skills (client facing position and potential to lead internal seminars on digital marketing via Mediagistic’s Blue Ribbon program)
  • Two Volunteer Days in PTO package (Habitat for Humanity or any charity of your choice)
  • Day off for your Birthday
  • Opportunity to end Fridays at 3:30p.
  • Positive Office Culture (Quality of Workplace committee to plan events and community involvement & Diversity and Inclusion committee to enhance culture)
  • Participation in SportsFest
  • Continuing Education Opportunities (tuition reimbursement & paid professional certifications)
  • 401K Matching
  • Luxury Coffee Machines (complimentary)
  • Casual Dress Code
  • On-Site Personal Trainer (group workouts at office - 2x/week)
  • Additional Complementary Days off (nonstandard holidays)
  • Networking & Mentorship opportunities



Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.


Mediagistic is an Equal Opportunity Employer