VP, OnePay Analytics

VP, AnalyticsRole Summary/Purpose: This VP, Analytics role will be a critical member of the team. This role will report directly to the SVP, Analytics Leader and will be responsible for supporting end-to-end analytics delivery for the portfolio. This individual is responsible to design strategic analytics initiatives, develop roadmaps with milestones, develop analytical frameworks and manage seamless project execution. Additional responsibilities of the role include building strong relationships with client and cross-functional stakeholders, influencing with data driven storytelling and active collaboration across Synchrony analytics teams to implement scalable analytical solutions and best practices.Essential Responsibilities:Develop decision optimization agenda in conjunction with Analytics Leader to drive profitable growth for the program.Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts.Lead the creation and execution of a data-driven customer engagement strategy by analyzing customer journeys, measuring and attributing the impact of various experiences, and delivering actionable recommendations to drive incremental engagement, card sales, and profitability.Collaborate with cross-functional stakeholders to design, A/B test, and optimize diverse marketing tactics and customer experiences, fostering a culture of experimentation and continuous improvement.Leverage data streaming and near real-time analytics methods to rapidly execute, iterate, and deliver actions/insights on card usage and customer engagement trends. Apply an agile mindset to deliver timely, scalable tools and drive continuous improvement.Build trust with client as an analytics advocate, establish strong relationships. Establish operating rhythm with cross functional team to execute combined analytics roadmaps.Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics.Be a leader in influencing business actions with data driven story telling. Advocate data driven decision making that optimizes program profitability and client revenue growth.Collaborate with analytics CoE's to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation.Develop expertise on cross functional KPI's and their drivers, conduct portfolio diagnostics. Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies.Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members.Partner with offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects.Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools.Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.Deliver hand-on analytics projects and perform other duties and/or special projects as assigned.Qualifications/Requirements:Bachelor's degree in STEM field, or in lieu of degree a high school diploma 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.5+ years of experience is using tools like SAS, SQL, Tableau or a similar data querying and analysis tools.A minimum of 7+ years of work experience to include:5+ years using statistical analysis methods and data warehouse tools3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry3+ years leading large-scale analytics projects3+ years of client facing experienceAbility and flexibility to travel for business as requiredDesired Characteristics:Bachelor's degree in Mathematics, Statistics, Analytics, or any Quantitative field.Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred.Experience in digital analytics and digital walletsAbility to partner with managers, senior leaders, and cross functional stakeholders to establish team analytics goals and execution roadmaps.Strong understanding of KPI's and ability to tell effective stories connecting KPI trends to business drivers.Experience in building impactful strategies to onboard, activate, engage & retain customers and ability to develop/use machine learning algorithms.Proven hands-on experience utilizing analytical tools such as SAS, SQL, or open-source tools such as R and Python.Experience using big data tools like Databricks, AWS Redshift and Sagemaker will be a differentiator.Advanced tableau dashboarding skills and experience in using tools AI capabilities is strongly preferred.Advanced skills using Excel and PowerPoint strongly preferred.Strong marketing, creative and analytical skills.Experience with Retail or Credit Card products is preferred.Ability to influence senior corporate decision makers. Executive presence and data driven story telling skills.Excellent communication skills both written and verbal.Intellectually curious with the ability to innovate and identify creative solutions to meet business goals.Ability to effectively delegate projects, project negotiation skills and skills to coach junior members on the team.Proven ability to work independently yet as key member and contributor to a broader team.Grade/Level: 12The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements:You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post.All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our Commitment:When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony.Reasonable Accommodation Notice:Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.Job Family Group: Data Analytics