VP Consumer Marketing

VP Consumer MarketingOur mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.OverviewHow you can make a difference HealthEquity is on a mission to transform how consumers engage with their health and financial well-being-and we're determined to make HealthEquity the #1 brand in the marketplace. As VP of Consumer Marketing, you'll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. This is your chance to shape the future of consumer marketing in health and wellness while delivering measurable impact at scale. You'll influence strategies that touch millions of lives and redefine industry standards in an innovation-driven culture that leverages cutting-edge technology and data to create personalized, meaningful experiences.What you'll be doingLead a Unified Consumer Strategy: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors.Elevate HealthEquity's Brand: Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider.Direct-to-Consumer Growth: Expand DTC initiatives targeting new segments-through personalized, data-driven campaigns.Behavior-Based Engagement: Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization.Digital Marketing Innovation: Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys.Full-Funnel Performance: Own marketing attribution, conversion optimization, and cost-per-signup metrics to deliver measurable business outcomes.External Partnerships: Provide marketing thought leadership within a complex partner ecosystem, fostering co-branded initiatives and driving adoption.Consumer Engagement Product Management: Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics.Strategic Leadership: Inspire and grow a team of 15-25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities.What you will need to be successfulProven Expertise: 15+ years in consumer engagement leadership, with at least 5 years in marketing leadership roles.Digital-First Mindset: Experience driving growth through lifecycle marketing, DTC strategies, and behavioral-based engagement.Data-Driven Approach: Strong understanding of CRM, segmentation, and advanced analytics to personalize journeys and optimize ROI.Tech Savvy: Skilled in martech platforms, data modeling, and AI-driven marketing capabilities.Leadership Excellence: Ability to inspire teams, influence cross-functional stakeholders, and deliver results in fast-paced environments.Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred.Salary Range $200,000.00 To $255,750.00/yearBenefits and PerksThe actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including: Medical, dental, and vision HSA contribution and match Dependent care FSA match Uncapped paid time off Paid parental leave 401(k) match Personal and healthcare financial literacy programs Ongoing education and tuition assistance Gym and fitness reimbursement Wellness program incentives