Digital Strategist

3 weeks ago

Irving, United States Robert Half Full time

Job Description:

We are seeking a talented Digital Strategist to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on managing paid social, SEO, SEM, and reporting on KPIs. The Digital Strategist will be responsible for developing and implementing digital marketing strategies to drive customer acquisition, engagement, and retention across various digital channels.


Responsibilities:

  • Develop and implement digital marketing strategies to drive customer acquisition, engagement, and retention
  • Manage and optimize paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, etc.
  • Conduct keyword research and optimize SEO strategies to improve organic search rankings
  • Manage SEM campaigns, including Google Ads, Bing Ads, etc., to drive traffic and conversions
  • Monitor and analyze campaign performance, reporting on key metrics and KPIs
  • Stay up-to-date with the latest trends and best practices in digital marketing


Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, or related field
  • 5+ years of experience in digital marketing, with a focus on managing paid social, SEO, SEM, and reporting KPIs
  • Must have experience in a leadership role
  • Proven track record of developing and implementing successful digital marketing strategies
  • Strong analytical skills, with the ability to analyze data and draw actionable insights
  • Excellent communication and presentation skills
  • Detail-oriented and highly organized

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