Paid Search Specialist
3 weeks ago
We don’t just sell anchors and rigging. We sell a love of the water that lasts for generations.
We don’t just sell life jackets and flares. We sell peace of mind for your most precious cargo.
We don’t just have a passion for boating. We have a lifetime of experience that we can’t wait to share with you.
So when you shop at West Marine, it’s not just for boating gear – it’s for the pure pursuit of more water and less hassle.
If you have a passion for being on the water and are looking to join a world-class organization, then West Marine is the place for you West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies with more than 230 stores located throughout 37 states and Puerto Rico. When you work at West Marine, you’re part of a family; one that values spending quality time on the water, doing the things you love, and sharing that passion with our customers and community.
The Paid Search Specialist is responsible for designing, building and managing West Marine’s online paid digital marketing campaigns across Google, Meta and Bing inclusive of mobile, video, display, shopping, and search. You will be responsible for improving overall campaign performance and ensuring optimal campaign structure, bidding, targeting, creative, and A/B testing. Data will drive your decisions in this collaborative, and analytical role owning a large portfolio of ad campaigns. This is an entrepreneurial, activity-based environment with the opportunity to drive results.
Primary Responsibilities:
- Ownership of multiple digital marketing campaigns, inclusive of development, optimization, reporting, and thorough QA.
- Work closely with the media agency to launch new campaigns, inclusive of building ad copy, target keywords, product lists, and custom audience selection.
- Make changes directly to all Platform Ad accounts when necessary, and project-manage the agency on overall performance and goals.
- Data collection, aggregation, and synthesis for performance reporting, analysis, and anomaly detection. Proactive recognition of campaign improvement opportunities.
- Creative & Promotion Management. Working from the promotional calendar, collaborate with internal departmetns on all creative requests and approvals. Ensure that all new creative is launched on-time.
- Shopping product feed oversight. Validate Product Feed updates, quality, distribution, compliance, hosting, etc. to ensure maximized performance & alignment to industry best practices.
Minimum education required/preferred, area of study: Bachelor’s degree in related field required
Minimum years of relevant experience required: 3-5 minimum years of work experience in online advertising & ecommerce for a national brand, agency or retailer, with a focus on Google Ads & Meta.
- This is a very hands-on role. Must have deep knowledge and direct experience building, running and maintaining of all facets of Google Paid Media, Meta and Bing campaigns. Ability to work independently in these platforms.
- Hands on experience with both the AI and non-AI campaigns tools used by Google & Meta:
- Google PMAX campaigns for multi-channel businesses with broad product categories
- All other Google (non-Pmax) campaign types with a focus on Standard Shopping
- Meta Advantage+ (ASC) campaigns and DPA Ad types
- Similar deep knowledge and hands on experience with Google Analytics
- Passion/experience in boating/marine industry highly preferred
- Possesses well developed analytical ability to extract insight from data to plan next steps across multiple marketing channels
- Ability to synthesize and present complex information
- Ability to thrive in a high-growth, fast-paced, ever-changing industry and organization
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