Marketing Manager
3 weeks ago
Job Title: Product Marketing Manager – Thermal Imaging
Reports to: Vice President - Marketing
Location: Remote
*3+ years’ experience within thermal imaging marker required.
Working as part of the Marketing Team, this role will be a strategic partner to the Business Unit Manager, developing sales-ready leads to the Thermal Imaging Business Unit. Reporting into the Vice President of Marketing, the Product Marketing Manager will develop relevant industry marketing content that draw from Testo’s thermal imaging portfolio managing our brand positioning within a crowded market.
Overall Goal: Increase YOY sales-ready leads of both new and competitive user through creative marketing strategies.
Marketing Strategies:
- Maximize lead generation and conversion:
- Manage social media presence strategically to generate leads and engage potential customers.
- Collaborate with the sales team to develop sales enablement tools and strategies that effectively convert leads to sales.
- Develop and implement targeted marketing campaigns:
- Increase brand awareness and drive qualified leads through multi-channel campaigns (digital, email, content, trade shows, events).
- Develop high-quality marketing materials (brochures, case studies, white papers, presentations) that highlight the value proposition of Testo analyzers for specific customer segments.
- Utilize SEO and PPC advertising to attract targeted online traffic searching for emissions testing solutions.
- Drive continuous improvement:
- Analyze marketing campaign performance regularly to identify areas for optimization and maximize return on investment (ROI).
- Stay informed of industry trends, technologies, legislation, and regulations to ensure messaging and product offerings remain relevant.
- Cultivate relationships with industry leaders and key opinion leaders to gain insights and build brand credibility.
Requirements:
- 3+ year Marketing Experience within thermal imaging market
- High school diploma or equivalent
- Strong communication, negotiation, and interpersonal skills
- Comfortable working independently and in a team environment
- A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
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