Senior Director, Sales Enablement
4 days ago
Senior Director Of Sales EnablementDow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.About The RoleAs the Senior Director of Sales Enablement, you will architect a centralized, strategic enablement center of excellence across the company. Reporting to the Vice President of Sales Operations, you will initially focus on elevating the performance of our B2B sales organization. Your mandate will then expand to scale these capabilities across the entire Dow Jones commercial ecosystem, including Subscriptions, Media Sales, and other revenue-generating functions. We are looking for someone who has successfully built high-impact enablement engines in complex, global organizations. You will work in our midtown Manhattan office at least 3 days a week.Key ResponsibilitiesStrategic Leadership & Foundation Building:Architect the long-term vision and roadmap for Sales Enablement at Dow Jones, transitioning the organization from reactive training to proactive, data-driven enablement.Conduct needs analyses to identify gaps in knowledge, skills, processes, and content across the current commercial sales landscape.Define and implement standard sales methodologies and processes (e.g., MEDDIC, Challenger, Solution Selling) tailored to different go-to-market motions.Partner closely with Sales Leadership, Sales Operations, Marketing, and Product to ensure total alignment on go-to-market strategies and messaging.Content, Methodology & Playbooks:Move beyond generic sales decks to create dynamic, buyer-aligned sales playbooks that guide reps through every stage of the sales cycle.Establish a governance model for sales content, ensuring reps have easy access to current, compliant, and high-impact materials.Collaborate with Product Marketing to translate complex product features into compelling value propositions.Onboarding & Continuous Development:Overhaul the sales onboarding program to reduce ramp time for new hires, ensuring they achieve "time to first deal" faster.Design and deliver continuous learning programs for tenured reps, focusing on advanced skills, new product introductions, and market shifts.Implement coaching frameworks that empower frontline sales managers to reinforce training effectively.Technology & Measurement:Partner with Sales Operations on sales tech-stack optimization (CRM, Sales Engagement Platforms), ensuring technology is an enabler.Drive the selection, adoption, and continuous evolution of dedicated Sales Enablement platforms.Define the strategy for integrating AI and automation to scale enablement efforts. This may include leveraging conversational intelligence for coaching insights and exploring generative AI to accelerate content creation and personalization.Identify manual processes within the sales cycle and enablement operations that can be automated to reduce friction and administrative burden.Define and track OKRs and KPIs to measure the ROI of enablement initiatives (e.g., win rates, sales cycle velocity, time to ramp).You HaveExperience: 15+ years of experience in Sales Enablement, Sales Operations, or B2B Sales, with at least 5 years in leadership role directing an enablement function.The "Builder" Track Record: Demonstrated success in building a Sales Enablement function from scratch or significantly transforming one in a complex, global environment.Methodology Expertise: Deep certification or proven experience implementing major sales methodologies (e.g., MEDDIC, Sandler, Challenger, etc.).Commercial Acumen: Strong understanding of B2B SaaS, data, or information services business models and sales cycles.Change Management: Exceptional ability to influence senior stakeholders, drive behavioral change among tenured sales teams, and navigate a large, matrixed organization.Tech Savviness: Deep familiarity with the modern sales technology landscape (Salesforce, Outreach/Salesloft, Enablement Content Platforms, Conversational Intelligence).Salary: $200,000 - $220,000 yearly
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