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Content Writer

2 months ago

Orlando, United States Tandym Group Full time

A recognized recreational institution in Florida is currently seeking a new Content Writer (SEO/ WEB), with a SITECORE background, to join their growing team in Florida. In this role, the Content Writer (SEO/ WEB) will be responsible for monitoring and improving content offerings via digital media platforms through good quality, compelling, and SEO enabled communications, product information and collateral, across all mediums and channels to educate customers and support business needs.

Responsibilities:

The Content Writer (SEO/ WEB) - SITECORE will:

  • Assist development and execution of a digital content strategy, and implementation of new communication channels for customer campaigns and offerings
  • Edit and develop content across a broad range of topics from the complex to the more promotional for various audiences and stakeholders
  • Strategize with other marketing team members to devise the best content plan and strategy for desired impact on communications and campaigns
  • Write and edit e-mail content sent to key audiences for targeted marketing campaigns
  • Conceptualize and strategize content themes; create and edit content for our investment and product positioning pieces, affiliate support, brochures, reports, flyers, inserts, website pages, LinkedIn, Twitter, and multi-media etc.
  • Research subject matter using the intranet, Internet, interviews with subject matter experts (SMEs), financial publications and other sources
  • Present copy, layout, web design and audio/visual material for client approval
  • Work with senior leadership on providing strong internal communications to associates

Qualifications:

  • Familiar with SITECORE CMS
  • Experience with leading industry solutions for email campaigns such as Eloqua. MailChimp etc.
  • Experience with Content Management Platforms (SiteCore, etc.)
  • Advanced principles of English language usage and grammar, sufficient to write and edit high quality accurate copy
  • Advanced marketing communication principles