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Digital Marketing Manager
4 months ago
Marketing Manager that will take ownership of the companies digital strategy, driving the digital footprint and clinical education strategy.
Medical Equipment Manufacturer that has 15-20% year-over-year growth.
Must be in Newport News, hybrid role 3 days a week in office.
Responsibilities:
- Spearhead the development and execution of company's digital presence strategy, encompassing website optimization, social media engagement, and digital advertising campaigns.
KPI's
- Website Performance: Monthly unique visitors, average time spent per session, conversion rate on the e-commerce platform
- E-commerce Success: Total sales revenue, average order value
Must have:
- Proficiency in web analytics tools like Google Analytics and SEO techniques for optimizing website performance.
- Experience in e-commerce platforms and proficiency in tools like Google Analytics and Google Ads for driving e-commerce success.
- Must have B2B/HCP experience not looking for B2C or DTC
