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Marketing Associate

2 months ago

Newport Beach, United States KORE1 Full time

Job Summary:

The ideal candidate will have experience with various areas of marketing and communications within the banking or financial services industry, including email and digital marketing, event planning and production, and lead generation. The position is in-office and is located in Newport Beach, California and may require occasional travel throughout the Bank's Southern California target market areas of Orange County, Los Angeles County, Riverside County, and San Bernardino County.

Essential Duties and Responsibilities

• Creates and deploys digital media campaigns and content aligned with business goals across various platforms, including email, SEO, SEM, Bank websites and landing pages, and social media.

• Supports event marketing initiatives, including the development and implementation of comprehensive event plans and collaborating with vendors, cross-functional teams, and others to ensure seamless event execution.

• Partners with stakeholders across the Bank's divisions to produce marketing materials for digital and/or physical distribution, including print-on-demand brochures, presentations, reports and publications, digital templates, and SWAG.

• Maintains and optimizes target audience segment databases, working with large data sets and generating new lead sources.

• Builds productive working relationships with team members, vendors, sponsors, community partners, and other stakeholders to support business objectives.

• Ensures all marketing work adheres to the Bank's brand standards and meets compliance requirements.

• Supports overall marketing strategy and goals by assisting with ad hoc projects and initiatives as needed.


Qualifications & Expectations

• College degree in marketing, communications, digital media, or related field; equivalent industry experience or combination of education and experience will also be considered.

• Previous experience in banking and financial service-related marketing strongly preferred.

• Excellent communication and copywriting skills a must, with a creative eye and the ability to build complete marketing and communication pieces such as emails, landing pages, and social media posts.

• Proven experience with digital marketing, including email, web, SEO/SEM, databases, social media (Instagram, Facebook, LinkedIn, X/Twitter), and analytics.

• Event planning, coordination, and execution skills and experience.

• Strong interpersonal skills and the ability to develop and nurture partnerships with internal and external stakeholders, including other Bank departments, agencies, and other vendor and community partners.

• Exceptional organizational and project management skills with the ability to prioritize and complete tasks on schedule with minimal supervision to maximize business impact.

• Creative problem-solving skills, including metrics-driven thinking.

• Strong attention to detail and ability to follow and maintain procedures and processes.

• Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, and Excel. Must be comfortable working in a PC environment (not Mac).

• Familiarity with any of the following is a plus: Canva, WordPress, Salesforce Marketing Cloud, S&P Global Capital IQ.