Healthcare Marketing Manager
2 weeks ago
Job Title: Marketing Manager Healthcare
Client Location: Louisville, Nashville or Atlanta (Hybrid)
Starting: 05/20/2024
Salary/Pay Rate: 30-35 per hour
Firm, non-negotiable: Yes
Hours: Full-time
Duration: 12 months
Job Description:
Details: Experience in marketing, including digital campaign management from discovery to delivery.
Co-leads strategy development (KPIs), translating high level plan into detailed Go-to-Market strategy to reach the right audience in the right markets. Becomes Subject Matter Expert once plan has been approved to ensure smooth implementation.
Builds step-by-step plan of how we go to market by state, audience, and channel.
Owns plan optimizations / refinements as we implement plan and localize efforts.
Leads creative development and media plan implementation across audiences.
Documents strategy changes due to market updates, optimizations, etc. and impact on budget/timelines
Provides leadership and direction to marketing support and creative staff.
Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background.
Managed care experience preferred.
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