Director of Digital Marketing

Director Of Digital/Performance MarketingWe're looking for a growth driver. Are you a strategic, data-obsessed builder who lives and breathes performance? As our Director of Digital/Performance Marketing, you'll be the driving force behind scaling our lead generation engine, building new revenue streams, and transforming how we acquire customers across channels.This role is perfect for someone who has scaled lead-based businesses, managed multi-million-dollar budgets, and thrives on relentless optimization and forward motion. You bring a positive, unstoppable mindset, a deep command of marketing technology and attribution, and a proven ability to lead teams to big wins.If you're the kind of leader who wakes up thinking about CAC, LTV, ROAS, and conversion pathsand you're ready to take ownership of a roadmap that includes multiple launches and aggressive growth goalsthis is your seat at the table.Key ResponsibilitiesOwn and scale all paid media efforts across Paid Search (Google/Bing), Meta, TikTok, YouTube, Display, Affiliate, Influencer, and CTV to drive qualified lead volume, reduce CAC, and maximize ROAS.Manage and optimize multi-million annual paid media spend with precision, agility, and a deep understanding of media mix and incrementality.Build a full-funnel performance marketing engine across awareness, acquisition, and retargetingshifting spend based on data-driven methodologies, not gut.Own attribution transformation, implementing multi-touch attribution (MTA) and AI-driven insights to better value TOFU/mid-funnel performance and shift budget intelligently.Develop rapid experimentation systemstesting audiences, creatives, formats, and landing pages to accelerate performance learnings and wins.Lead, coach, and scale a team of paid media and analytics specialists, setting a culture of ownership, excellence, and accountability.Collaborate cross-functionally with analytics, sales, product, and creative teams to optimize conversion paths and customer journeys.Report performance with clear metrics, insights, and next stepsdriving transparency and trust with senior leadership.Stay ahead of the curve on martech, platform changes, targeting capabilities, and growth trends to innovate and outperform continually.Other duties as assignedWhat you'll bring to the team:7+ years of experience in digital/performance marketing with a strong track record of driving scalable growth in lead-based businesses3+ years of managing high-performing in-house digital/performance marketing teams of paid media specialists or analystsProven ownership of multi-million dollar annual budgets across paid channels (Google, Meta, TikTok, YouTube, programmatic, etc.)Deep expertise in lead generation strategy, funnel optimization, and full-funnel conversion workflowsMastery of attribution modeling, including experience implementing or optimizing multi-touch attribution (MTA) and incrementality testingHighly proficient in platforms: Salesforce, Google Ads, Meta Ads, GA4, Looker, CRO tools (e.g., Optimizely, VWO), Content Management Systems, and affiliate/partner trackingStrong analytical acumenyou don't just look at dashboards, you build and act on themHands-on execution chops: you can jump into an account, diagnose issues, and optimize campaigns without hesitationStrong leadership, communication, and project management skillsA builder's mindset: you're proactive, adaptable, and always pushing for better results with a positive, solutions-first approachAdditional position details:Work Location: Hybrid (3X per week in office) in SeattleEmployment Type: Full-time, ExemptJoin us in redefining accounting services and empowering small businesses to thrive. Together, we'll ensure every client experiences the unparalleled service and success that define "The 1-800Accountant Way."Compensation: $140-165K plus bonusBenefits:Eligibility: Benefits begin on the 1st of the month after 60 days of employment.Company-Paid Benefits: Basic Life Insurance and Long-Term Disability.Optional Benefits: Various medical, dental, vision, and disability insurance options through United Healthcare, as well as Short-Term Disability, Critical Illness, Accident Insurance, Flexible/Dependent Care Spending, Health Savings Accounts, and Pet Insurance.401K: Available after 6 months of employment with a company match and vesting schedule.Paid Time Off (PTO): Varies for Non-Managers and Managers, along with paid sick time, bereavement leave, and paid company holidays.Join the team that's revolutionizing small business accounting1-800Accountant is not your typical accounting firm. We pride ourselves on fostering work/life balance, offering unparalleled opportunities for internal growth, and embracing innovation. Our team enjoys flexibility, competitive compensation, and access to cutting-edge technology within a fully remote work environment for candidates in the following states: AL, AZ, CT, FL, GA, ID, IN, IA, MD, MN, NJ, NY, NC, OR, PA, TN, TX, UT, WA.At 1-800Accountant, our mission is to make professional tax and accounting services accessible and affordable for small business owners across the nation. We believe every entrepreneur deserves expert financial support without the traditional high costs. Through innovative technology and personalized service, we're redefining how accounting is done in the digital age.Our vision is to empower small businesses to thrive by giving them the tools, guidance, and confidence to take control of their finances. We're proud to be a trusted partner to thousands of clients, helping them achieve financial clarity and success.We value integrity, innovation, collaboration, and customer-centric service. If you're passionate about making a real impact, working with a forward-thinking team, and helping small businesses succeed, 1-800Accountant is the place for you.Diversity1-800Accountant is an equal opportunity employer and makes employment decisions on the basis of merit. 1-800Accountant's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.Accommodation Statement:1-800Accountant is an Equal Opportunity Employer and provides reasonable accommodations to individuals with disabilities in accordance with the Americans with Disabilities Act (ADA). If you require accommodation during the application process, please contact us at recruiting@1800accountant.com