Senior Director Product Marketing, Digital Assets

3 days ago

Seattle WA, United States Circle Full time

Senior Director Product Marketing, Digital Assets
Join Circle, a leading internet financial platform company building the foundation of an open, global economy through digital assets and programmable blockchain infrastructure. As Senior Director Product Marketing, you will shape the strategy, positioning, and go‑to‑market execution for Circle's core products, including the USDC stablecoin, EURC, Circle Mint, and global liquidity solutions.
You’ll be part of the Digital Assets Product Marketing Management team, collaborating cross‑functionally with product, marketing, communications, executive leadership, and external partners to refine offerings, conduct competitive analysis, and drive innovation that strengthens Circle’s market leadership.
We are looking for an experienced Product Marketing leader who is passionate, strategic, and intensely customer‑focused. Lead, mentor, and develop a high‑performing team of product marketers focused on customer‑centric solutions.
Develop data‑driven insights to inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
Craft compelling narratives and packaging to drive customer engagement, differentiation, and long‑term growth.
Empower sales and partnerships by creating training programs, customer‑facing content, and partner enablement assets that support revenue and adoption.
Lead competitive intelligence efforts, providing in‑depth analysis and strategic positioning to keep Circle ahead of the competition.
Steer high‑impact strategic initiatives, driving cross‑functional projects that shape the company’s direction and market influence.
Strategic thinker and hands‑on leader – You shift between big‑picture strategy and tactical execution, setting a strong example for your team.
B2B product marketing leadership – 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).
Track record of impact – Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.
Technical acumen and market insight – A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts.
Team builder and mentor – Proven ability to develop, coach, and scale a high‑performing, diverse, and global product marketing team to achieve results.
Compelling communicator and storyteller – Exceptional written and verbal communication skills, with the ability to craft compelling narratives that showcase Circle’s vision and value to customers and prospects.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E‑Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to for support.

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