Director of Digital Marketing

Transform an Iconic Beauty Brand's Digital Future

Remote (Pacific Northwest) | $80K-$110K + Bonuses | Direct CEO Report

FLSA Exempt

Gene Juarez has been the Pacific Northwest's trusted name in luxury beauty for 50 years. With 13 award-winning locations and 400+ world-class professionals, we're not just maintaining a legacy – we're architecting a digital transformation that will define the next era of premium beauty experiences. We're looking for a hands-on digital marketing leader who can own our entire digital strategy and execution.

The Opportunity

As our Director of Digital Marketing, you'll be our dedicated digital marketing leader – a chance to build something from the ground up. This is a hands-on role for someone who'll take ownership of a premium brand ready for acceleration. This is a rare opportunity to:

• Own execution
   as much as strategy – you'll be doing the work, not just directing it
• Thrive in startup mode
   within an established company
• Manage budgets wisely
   to prove ROI and earn more resources
• Build while flying
   – improving performance while fixing foundations

You'll have CEO support, budget to work with, and the autonomy to make decisions. But you'll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.

What You'll Actually Do

Run Performance Marketing

• Manage and optimize paid campaigns across Google, Meta, and Yelp
• Drive measurable bookings with focus on cost per acquisition
• Test, iterate, and scale what works across 13 locations

Fix and Build Simultaneously

• Improve current campaign performance while building better systems
• Partner with contractors on website and technical improvements
• Create processes that can scale as we grow

Unify Our Digital Presence

• Consolidate fragmented social media into one strong brand voice
• Develop content calendar that drives bookings, not just likes
• Ensure consistent brand experience across all digital touchpoints

Prove the Value

• Build dashboards that show clear ROI on every dollar spent
• Present results and recommendations to leadership monthly
• Use data to make the case for additional resources

What Success Looks Like

• Your First 90 Days:
   Complete comprehensive audit, stabilize current performance, launch unified social strategy, and present your vision for 2026 and beyond.
• Year One:
   Drive 3x growth in new guest acquisition through digital channels. Transform our marketing from cost center to revenue engine. Establish Gene Juarez as the dominant digital presence in Pacific Northwest beauty.
• Long Term:
   Build the playbook for luxury service marketing in the digital age. Create systems that scale. Develop the team and technology stack that sustains growth for the next decade.

Who You Are

Proven Digital Leader

• 5-8+ years with P&L accountability in digital marketing roles
• Deep expertise in Google Ads, Meta, and marketing automation
• Track record of scaling multi-location or franchise businesses
• Fluent in both strategy and execution

Pacific Northwest Native (Or Adopted)

• You understand this market's unique dynamics
• You know the difference between Seattle subtle and Portland quirky
• You've navigated the tech-savvy but authenticity-demanding consumer base

Data-Driven Creative

• You make decisions with numbers but understand the power of storytelling
• Excel models and SQL queries are your friends, but so is beautiful creative
• You can present to the board and collaborate with stylists with equal effectiveness

Builder at Heart

• You've taken something from good to great before
• Navigate resource constraints spark creativity, not complaints
• You see systems and processes where others see chaos

The Package

• Base Salary:
   $80,000 - $110,000 (based on experience)
• Performance Bonuses:
   Structured around measurable impact
• Benefits:
  Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefits; PTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year); Floating Holidays: 8 hours quarterly; Holidays: 8 paid holidays
• Remote First:
   Work from anywhere in the Pacific Northwest. Preference will be given to qualified candidates located in WA state. While this role is not primarily in-office, you must be able to commute to our area locations as often as necessary for the job. We anticipate this will be a higher need at the start of the job.
• Quarterly Gatherings:
   Strategic in-person sessions with leadership
• Growth Path:
   Clear trajectory to VP as we scale

Why This Role Makes Sense:

The beauty industry is rapidly digitizing. We have the locations, reputation, and services. We need someone to connect the digital dots.

This role is perfect for: 

• A senior digital marketing manager ready to own everything
• Someone at a larger company wanting more autonomy and impact
• An agency performer ready to see their work through to revenue
• A scrappy marketer who's been constrained and wants to build something

The salary reflects that this is a building role. But with CEO support, real budget, and bonus potential tied to performance, the right person can grow this role as they grow the business.

Ready to Transform Beauty?

We're moving fast. Ideal candidates will have:

• Portfolio demonstrating measurable marketing wins
• Experience in beauty, wellness, hospitality, or luxury retail
• Stories about scaling success despite constraints
• Passion for building something extraordinary

Interview Process

1. Initial Conversation
   min) - Tell us your story
2. Case Study Review
   min) - Walk us through your best work
3. Strategic Discussion
   min) - Your vision for our growth
4. Leadership Meeting
   min) - Culture fit and final questions

We respect your time. We anticipate the full process completes within 3-4 weeks

About Gene Juarez

For five decades, we've been more than a salon and spa – we're where the Pacific Northwest goes to feel their best. From Seattle's tech leaders to Portland's creative class, from Spokane's entrepreneurs to Tacoma's influencers, we've been the trusted name in luxury beauty.

Now we're writing the next chapter. Will you help us lead it?

Application Tips for Candidates

What Makes You Stand Out:

• Specific examples of ROI you've driven
• Understanding of local market dynamics
• Balance of analytical and creative skills
• Experience with similar business models

What We're NOT Looking For:

• Pure brand marketers without performance experience
• Agency-only backgrounds without P&L accountability
• Single-channel specialists
• Maintenance-mode mindsets

Questions We'll Ask:

• "Walk us through your approach to allocating budget across 13 locations"
• "How do you measure success beyond just ROAS?"
• "Tell us about a time you had to do more with less"
• "What would you do in your first 30 days?"

Position open until filled. Priority review for applications received by December 5, 2025

As part of our standard hiring process for new employees, employment with Gene Juarez Salons & Spas will be contingent upon successful completion of a background check. Gene Juarez Salons & Spas is an equal opportunity employer.