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Business Development Writer and Content Creator

2 months ago

Wethersfield, United States Alera Group Full time

 

Are you a creative, motivated, strategy-driven individual who has a passion for lead generation and writing? If you want to join a dynamic, fast-paced local financial planning firm in Wethersfield, CT that offers an opportunity for professional growth, then contact us today We have the tools and resources to help you build a great future while sharing your expertise.


  • Write company newsletter, blog, emails, sales and fulfillment letters and various other marketing pieces, including print and digital
  • Create content that will grow engagement and new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Understand strategic analysis, competition, positioning, messaging, tactics and budget
  • Help enhance website and social media content on an ongoing basis to ensure consistent and robust messaging
  • Enhance the visibility and positioning of the business with key initiatives
  • Edit content produced by other team members

  • Excellent writing skills, as well as the ability to communicate and collaborate effectively
  • Ability to write persuasively with proper tone, feeling, sentence structure and emotion
  • Skilled in copywriting, as well as content writing on financial topics
  • Demonstrate a thorough understanding of business and strategic marketing
  • Excellent organizational and communication skills and attention to detail
  • 4 Year College Graduate
  • 3 – 5 years marketing and writing experience
  • Knowledge of financial services is preferred
  • Proven content writing skills that generate results
  • Ability to work in a fast paced dynamic and team oriented organization and meet deadlines
  • Experience with AI tools including Gemini, Jasper and Chat GPT

The successful candidate will be a detail-oriented, self-starter with strong organizational and writing skills. This team player must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is imperative. Examples of writing samples to be provided during the interview


We're an equal opportunity employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

 

If you're a California resident, please read the California Consumer Privacy Act prior to applying.

 

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