Paid Search Specialist

2 weeks ago


San Francisco, United States Creative People Full time

We're working with one of the fastest-growing financial technology companies in the mobile banking space.


3-month initial contract, starting ASAP (May 2024)

40 hours/week | ~$40-$50/hr.

Hybrid in SF 2x/week


About the Role

As a Paid Search Specialist, you will help scale paid search campaigns on Google, Bing, and Apple. This role is very collaborative and will support critical marketing functions across the organization.


Responsibilities

  • Plan, execute, monitor and optimize multi-million dollar paid search campaigns against quarterly/annual targets
  • Own day-to-day tactical management of paid search campaigns, including bid, budget, creative, and targeting optimizations
  • Consistently drive high performance by monitoring campaign results and making quick and appropriate adjustments
  • Drive new user enrollment while optimizing for LTV through Paid Search
  • Design and launch A/B tests to prove your hypotheses on ad copy, placement, landing pages, bid strategy, targeting, and many more


Requirements

  • You have 3+ years of relevant experience in paid search.
  • You’re analytical and results oriented and understand the importance of striking the balance between efficiency and scale
  • You have a proven track record of managing and successfully scaling B2C search campaigns
  • You have a strong understanding of marketing channels along with their relevant KPIs such as CTR, CVR, CPA, CAC and LTV.
  • You’re good with Excel (i.e. run pivot tables, vlookups and more)
  • You’ve worked directly in publisher platforms (Google Ads, Microsoft Ads, Yahoo Gemini) as well as experience in bid/campaign management platforms (Kenshoo, DoubleClick, Marin, etc.)
  • You’re able to thrive in a fast-paced and dynamic start-up environment
  • You’re an excellent written/spoken communicator
  • You’re very organized and have high attention-to-detail
  • You have a growth mind-set
  • BA/BS required or equivalent work experience.



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