PPC Specialist
3 weeks ago
Responsibilities
Perform daily account management of pay per click accounts on Google Ads and other search platforms for multiple clients
Improve quality scores
Maximize campaign efficiency
Maintain keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Provide creative copy for ads
A/B test ads
Develop strategies to improve performance across all paid campaigns
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
Create new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
Stay on top of PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Work closely with the other team members to meet client goals.
Requirements
3+ years paid search experience
Familiar with Facebook Ads, Twitter Ads and other paid promotion channels
Ability to communicate effectively and tactfully with clients and internal team
Creative and self-motivated
Excellent written and verbal skills
Ability to multi-task, prioritize, organize, and communicate effectively
Team player
Benefits
Remote or Hybrid positions
Incredible work/life balance
Performance bonuses
Awesome company culture and amazing team of people
Company events throughout the year
Full benefits package including medical, vision, dental, life insurance, and 401K match
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