Paid Search Specialist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
We're working with one of the fastest-growing financial technology companies in the mobile banking space.
3-month initial contract, starting ASAP (May 2024)
40 hours/week | ~$40-$50/hr.
Hybrid in SF 2x/week
About the Role
As a Paid Search Specialist, you will help scale paid search campaigns on Google, Bing, and Apple. This role is very collaborative and will support critical marketing functions across the organization.
Responsibilities
- Plan, execute, monitor and optimize multi-million dollar paid search campaigns against quarterly/annual targets
- Own day-to-day tactical management of paid search campaigns, including bid, budget, creative, and targeting optimizations
- Consistently drive high performance by monitoring campaign results and making quick and appropriate adjustments
- Drive new user enrollment while optimizing for LTV through Paid Search
- Design and launch A/B tests to prove your hypotheses on ad copy, placement, landing pages, bid strategy, targeting, and many more
Requirements
- You have 3+ years of relevant experience in paid search.
- You’re analytical and results oriented and understand the importance of striking the balance between efficiency and scale
- You have a proven track record of managing and successfully scaling B2C search campaigns
- You have a strong understanding of marketing channels along with their relevant KPIs such as CTR, CVR, CPA, CAC and LTV.
- You’re good with Excel (i.e. run pivot tables, vlookups and more)
- You’ve worked directly in publisher platforms (Google Ads, Microsoft Ads, Yahoo Gemini) as well as experience in bid/campaign management platforms (Kenshoo, DoubleClick, Marin, etc.)
- You’re able to thrive in a fast-paced and dynamic start-up environment
- You’re an excellent written/spoken communicator
- You’re very organized and have high attention-to-detail
- You have a growth mind-set
- BA/BS required or equivalent work experience.
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San Francisco, United States Creative People Full timeWe're working with one of the fastest-growing financial technology companies in the mobile banking space. 3-month initial contract, starting ASAP (May 2024)40 hours/week | ~$40-$50/hr.Hybrid in SF 2x/weekAbout the RoleAs a Paid Search Specialist, you will help scale paid search campaigns on Google, Bing, and Apple. This role is very collaborative and will...
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