SEM Director

4 weeks ago

Dallas, United States PMG, Inc. Full time
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

We're seeking innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.

Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.

Responsibilities
  • Responsible for the strategy of our clients' SEM and Shopping activities across multiple engines/platforms
  • Ensuring proper integration of SEM and Shopping within PMG's wider services to maximize results and service experience for our clients
  • Overseeing the performance, analyze trends to see threats and opportunities, and working with the team to optimize programs to improve results
  • Identifying growth opportunities, presenting ideas to clients, and working with the team to implement
  • Implementing initiatives to ensure client's goals are met while overseeing execution of daily account management tactics
  • Creating and fostering key partner relationships so PMG is always at the forefront of tools and opportunities
  • Communicating strategy and campaign updates to clients via weekly calls, emails and in-person meetings, including to top client executives
  • Supporting strategic relationships on the client-side; engaging in high level business and strategy conversations to ensure SEM and Shopping is helping to drive their business forward
  • Developing overarching account strategy and ensuring day-to-day projects drive toward it
  • Managing media mix and monitoring performance, ensuring client deliverables and goals are being met
Skills & Experience
  • 10+ years of related work experience
  • Bachelor's Degree or equivalent work experience
  • High level of emotional intelligence
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel


About PMG:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald's, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators, Fortune's Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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