Brand Campaign Manager
4 weeks ago
Key Responsibilities:
- Lead the strategic planning, development, and execution of the Impact Maker brand campaign, driving creative and impactful marketing approaches.
- Develop innovative, fresh and diverse strategies to bring the Impact Maker campaign to life across all areas of our customer journey including traditional efforts around media campaigns (print and digital), events (3 rd party, proprietary, etc), social media, web, etc. and out of the box amplification ideas to be developed.
- Oversee all aspects of content creation as the brand campaign expert, understanding and ensuring the inclusion of the core elements of our campaign at all times while pushing the boundaries of our application across all mediums.
- Serve as the Impact Maker expert and critical decision maker during content creation processes with both internal and external agencies, driving for innovation and imagination throughout the project lifecycle.
- Manage marketing budgets and optimize resource allocation to maximize the impact of the campaign ensuring that we are both meeting our traditional KPIs while also retaining the right amount of resources to test, learn and grow in our exploration of Impact Maker applications.
- Serve as the performance storyteller of the brand campaign, reporting of the progress of and results of the campaign through a constantly updated and frequently shared campaign reporting model to be defined by the role, inclusive of both quantitative and qualitative analysis.
- Conduct thorough analysis of campaign progress and success, leveraging data-driven insights to refine strategies and drive continuous improvement.
Qualifications:
- Proven experience in B2B marketing, brand management, or campaign strategy, with a strong track record of creating engaging brand experiences and building brand loyalty.
- Specific experience targeting the c-suite through marketing, with a clear understanding of the differentiated nature of this audience and the tactics needed to connect with them effectively.
- Demonstrated ability to drive creative execution, explore diverse approaches, and identify the most effective strategies for brand impact.
- Comfortable challenging the status quo and pushing the organization to embrace new, innovative approaches to brand campaign management.
- Incredibly strong storytelling, communication and reporting skills to report on campaign activation and performance. Strong Power Point skills are a must.
- Proficiency in campaign creation, budget management, competitive analysis, and performance measurement of campaigns and content.
- Bachelor's degree in Marketing, Communications, or related field; MBA is a plus.
- Proven experience in B2B marketing, brand management, or campaign strategy, preferably in a global context.
- Exceptional leadership and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- Proficiency in data analysis and leveraging insights to optimize campaign performance.
Let us learn about you Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Why us?
At Schneider Electric we're committed to creating a workplace that gives you not just a job but a meaningful purpose in joining our mission to bring energy and efficiency to enable life, progress and sustainability for all.
We believe in e mpowering our team members to reach their full potential, fostering a sense of ownership in their work.
We embrace inclusion as a fundamental value, ensuring that every voice is heard and valued. We value differences, and welcome people from all walks of life. We believe in equal opportunities for everyone, everywhere.
If you want to be part of a company where your contributions truly matter, where you are empowered to make a difference and where inclusivity is valued, we would love to hear from you.
Discover your M eaningful, Inclusive and Empowered career at Schneider Electric.
34.2bn global revenue
+12% organic growth
135 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.
We mirror the diversity of the communities in which we operate and we 'embrace different' as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.
You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color , gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
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