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Digital Marketing Specialist

3 months ago


Salem, United States adv+ Full time

Job Title: Digital Marketing Specialist


Job Description:


  • Overview: We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of SEO, paid marketing, and social media management. This role is essential for driving our marketing strategy and ensuring the growth of our online presence.


Responsibilities:

  • SEO Management:
  • Develop and implement effective SEO strategies to improve organic search rankings.
  • Conduct keyword research and analysis to identify growth opportunities.
  • Optimize website content, meta tags, and on-page elements for improved search visibility.
  • Monitor and analyze SEO performance using tools like Google Analytics and Search Console.


Paid Marketing:

  • Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and other relevant social media channels.
  • Manage budgets, bids, and ad creatives to achieve maximum ROI.
  • Analyze campaign performance data and provide actionable insights for continuous improvement.
  • Collaborate with the creative team to develop engaging ad content.


Social Media Management:

  • Create and manage social media content calendars for platforms including Facebook, Twitter, Instagram, , and others.
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Monitor social media trends, tools, and applications, and apply knowledge to improve our social media presence.
  • Engage with followers, respond to comments, and build a community around our brand.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, SEO, paid marketing, and social media management.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Ability to manage multiple projects simultaneously and meet deadlines.
Industry
  • Recreational Facilities
Employment Type

Full-time