Marketing Administration Manager

3 weeks ago

Barre, United States Barre Area Development, Inc. Full time

Barre Area Development, Inc. (BADC) is a nonprofit organization focused on supporting opportunities for economic development, housing, employment, strengthening the tax base, and increasing private and municipal investment in Barre, Vermont. Reporting to the Executive Director, the Marketing Administration Manager will contribute to implementing marketing and administrative activities for the organization.

Principal Duties and Responsibilities:

Administrative Duties

1) Assists with monthly administrative and financial tasks relating to Board and Board committee work.

2) Responsible for database management for stakeholder contacts of available commercial real estate.

3) Tracks budget for programs/projects.

4) Compiles data and metrics for input into measuring Key Performance Indicators (KPI’s) for BADC.

5) Interacts and engages with BADC Board and community to market the Barre area.

6) Coordinates planning of Annual Economic Development Summit.

7) Manages/orders supplies for organization.

Marketing Duties

1) Assists with creation and implementation of overall marketing strategy, including serving as a representative and ambassador to BADC for internal and external audiences (ex., businesses, organizations, etc.)

2) Writes, edits, and develops creative branding, marketing, and collaterals content and for internal and external audiences, including developing, formatting, and editing presentations for meetings.

3) Responsible for editorial design, production and distribution of BADC’s publications for routine and non-routine activities for items such as website, newsletters, advertising campaigns, promotions, etc.

4) Develops content for print and digital communications and campaigns across multi-media.

5) Identifies and organizes projects and events including logistics and materials.

6) Responsible for the websites of both programs, creates content for, manages and oversees BADC’s social media accounts and (FB, LinkedIn, Instagram).

7) Interacts with stakeholders and vendors to ensure that deadlines are met with quality expectation.

8) Research marketing content and recommends areas to explore in developing original content.

9) Provides recommendations on new standards, technologies, and trends in online communities.

10) Monitors trends and tracks outcomes in web content and social media and reports findings to leadership.

11) Manages marketing files including editing, distribution, and archiving.

12) Presents at meetings as required.

Performs other duties as required or deemed appropriate.

Core skills:

Market research practice and techniques Analyzing data Budget and cost analysis Proficiency with programs such as Google docs, MS Word, Excel and Power Point Website and Social media platforms Proven experience in marketing and/or sales Background in creating marketing, promotional and/or educational content Excellent verbal and written skills Effective project management skills Excellent organizational skills, such as time and project management and prioritization Ability to manage personal workflow to meet deadlines, and work autonomously Excellent interpersonal skills and the ability to build and maintain professional relationships A good team player and collaborator who meets and exceed team goals Self-motivated, confident, energetic, and creative Ability to research and clearly document information A clear, concise writing style An eye for detail and the ability to maintain a very high level of accuracy Ability and willingness to be positive, contributing, and adaptable member of a team. Ability to maintain strict confidentiality

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