Communications Lead for Industry Collaborations and Commercialization

6 months ago

Richland, United States Pacific Northwest National Laboratory Full time

Responsibilities



Lead and execute communications strategies and campaigns in support of PNNL’s commercialization efforts. Build and maintain outstanding relationships with OCC leadership, staff, and industry contacts. Regularly work them and with PNNL’s science communicators to align communications efforts. Understand OCC’s audiences (current and prospective licensees and partners) and their motivations, pathways, and barriers to partnering with PNNL or licensing PNNL tech. Leverage market, competitor, and product information to produce insights and materials for OCC team use. Advise on ways to improve outcomes through communications. Drive lead generation through external communications efforts and strategic plans: news and media strategies, outreach/engagement strategies, digital campaigns, technology and software marketing plans, and other comprehensive approaches to boost awareness of PNNL’s intellectual property, partnership, and licensing opportunities among target audiences. Develop and implement an internal communications and events strategy (conferences, webinars, panel discussions, and entrepreneurial training) that regularly engages PNNL researchers—boosting their awareness of OCC’s mission and value and improving their aptitude for producing marketable software or tech. Build and foster relationships with associations and organizations to build networks, identify opportunities for speaking engagements and events which will assist in driving business; scheduling these events and following up on leads that come from these events. May serve as company representative at tradeshow and conferences. Collaborate with cross-functional teams. Integrate and align commercialization communication outcomes with institutional strategies and plans. Align with and support the PNNL brand through all communications efforts/products. Stay current with communications and commercialization industry trends and opportunities.
Qualifications

Minimum Qualifications:

BS/BA and 7+ years of relevant work experience MS/MA and 5+ years of relevant work experience

Preferred Qualifications:

Proven experience as a senior B2B communication or marketing executive in research company focused on tech transfer, commercialization, licensing, and partnerships. Strategic communications development experience to drive high-level communications planning, aligning annual initiatives with long-term vision and objectives. Understanding of demand generation marketing and multi-channel campaigns with a talent for translating business goals to communications strategy. Experience and talent in providing guidance on market positioning, competitive differentiation, and emerging trends. Recognized collaboration skills and experience working in cross-functional teams to plan and execute outcomes-focused communications work. Experience defining, tracking, and reporting on communications objectives to prove value of communications efforts and determine future approaches. Flexibility to adapt to a fast-paced, evolving environment. Creative thinker with a strategic approach to problem-solving. Exceptional written, oral, and interpersonal communication skills. Confident executive presence with a track record of effective collaboration with and strategic support for senior executives.
Additional Information

Not Applicable. 


Testing Designated Position

This is not a Testing Designated Position (TDP).


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