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Digital Marketing Specialist
3 months ago
We are seeking a highly motivated and results-oriented Digital Marketing Specialist with 5+ years of experience to join our dynamic team. You will be responsible for developing and executing strategic digital marketing campaigns across various channels to drive brand awareness, generate leads, and achieve our overall marketing goals.
Responsibilities:
•Plan, develop, and execute comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
•Manage and maintain a strong social media presence across all relevant platforms, creating engaging content, and fostering brand communities.
•Conduct thorough keyword research and implement SEO best practices to improve website ranking and organic traffic.
•Develop and manage paid advertising campaigns (PPC) across various platforms (e.g., Google Ads, social media advertising) to achieve target KPIs.
•Analyze website traffic data and campaign performance using analytics tools (e.g., Google Analytics) and generate insightful reports to measure success.
•Stay up-to-date on the latest digital marketing trends and technologies, and recommend new strategies to optimize campaigns.
•Collaborate with internal teams (e.g., design, content creation) to ensure seamless campaign execution.
•Contribute to the development and implementation of the overall digital marketing strategy.
Qualifications:
•Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
•Minimum of 5 years of experience in a digital marketing role.
•Strong understanding of digital marketing principles and best practices (SEO, SEM, social media marketing, email marketing, content marketing).
•Proven track record of developing and executing successful digital marketing campaigns.
•Excellent analytical skills with experience using website analytics tools (e.g., Google Analytics).
•Strong writing and communication skills, with the ability to create compelling content for various audiences.
•Ability to manage multiple tasks simultaneously and meet deadlines in a fast-paced environment.
•Excellent organizational skills with a strong attention to detail.
•Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with digital marketing automation tools (e.g., Hubspot, Marketo) a plus.
Qualifications
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM Strong written, verbal and collaboration skills